iOS 8 Will Have Feature That Will Stop Location Tracking

At WWDC, Apple revealed a new feature in the upcoming iPhone operating system iOS 8 that will make it much difficult for marketing and analytics companies to track users’ movements and habits when connecting to public WiFi.

 iOS 8 Will Have Feature That Will Stop Location Tracking

iOS 8 Will Have Feature That Will Stop Location Tracking

Thanks to a change in devices’ Media Access Control (MAC) address systems. A MAC address is a unique identification number a device uses when it connects to a network while looking for available WiFi networks. By tracking those signals, it’s possible for companies to track these broadcasted MAC addresses to keep track of phones as people move around or shop, without them even knowing that they’re being tracked in the first place. For example, store owners in turn can make use of this information to target shoppers with particular deals and offers based on their habits.

Apple’s new update thwarts that form of tracking by providing a random MAC address, which the system will construe as a new device, rather than the same device moving around a place. This means that the only time the identity of the user’s iDevice is tracked is when they actually connect to a WiFi network. So operators of those agencies won’t know anything about their iDevice or whether or not the same device is returning to that specific location.

By randomizing MAC addresses, Apple will certainly thwart some privacy leaks, prevent marketers’ from attempting to track how long the user has been in a store or where in the store they been shopping, and other types of location data that can be traced back through the iPhone.

The feature was first spotted by Swiss security expert Frederic Jacobs who hopes that random network identifiers becomes an industry standard.

The inclusion of several smaller features in the new iPhone software has made the system stronger as a whole. Additional features include the capacity to make voice phone calls over WiFi and browse privately in different tabs in Safari.

Besides that the new iOS 8 also supports DuckDuckGo, another search engine that assures not to trace its users’ searches or internet history. Moreover, Apple has initiated the iPhone 5s’s Touch ID authentication system for use by third-party apps, further boosting security while enhancing functionality.

Along with the new iOS devices, Apple is expected to release its final version of iOS 8 in the fall. The new feature will also be available for the latest iPhones, iPad and iPad mini models.

On the whole, Apple’s latest moves indicate a strong focus on security and privacy that could help them immensely as its rivals come under heavy criticism from governments and privacy advocates.

Avatar
Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Hyundai commits $7.4 billion in US investment by 2025

Hyundai commits $7.4 billion in US investment by 2025

South Korea’s Hyundai Motor Co., announced on Thursday it will soon start manufacturing electric vehicles in the United States. The automaker plans to produce EVs, upgrade produc
2 days ago
US inflation report of 4.2 percent raises concerns

US inflation report of 4.2 percent raises concerns

The US reported the highest inflation recorded in the last dozen years at 4.2 percent in April, riding on government stimulus packages, improved energy prices, better spending and
2 days ago
Aon – Willis asset disposal aims to ease approval of $30 billion merger

Aon – Willis asset disposal aims to ease approval of $30 billion merger

Aon Plc and Willis Towers Watson have agreed to sell $3.6 billion worth of assets to rival Arthur J. Gallagher & Co. in a bid to appease European competition regulators over th
3 days ago
Roblox declares Q1, reports $387 million revenue as bookings increase

Roblox declares Q1, reports $387 million revenue as bookings increase

Roblox, the hugely popular online gaming platform, reported its first-quarter earnings after becoming a listed company. Its revenue more than doubled as the videogame company benef
4 days ago
Weak US job report results in volatile market

Weak US job report results in volatile market

A weak job report resulted in a record close on Friday for the US stocks. The US labor department’s monthly non-farm payrolls report revealed employers hired 266,000 new workers
5 days ago
Star and Blackstone launch bids to buyout Australia’s Crown Resorts

Star and Blackstone launch bids to buyout Australia’s Crown Resorts

A bidding war has broken out between Australian casino company Star Entertainment Group and US private equity investor Blackstone Group over Crown Resorts, Australia’s bigges
5 days ago