Intel nudges past ARM sales figures

ARM disappointed as Samsung chose to use Intel chips in Galaxy Tab 3

ARM disappointed as Samsung chose to use Intel chips in Galaxy Tab 3

ARM Holdings, the mobile processor manufacturer, saw a sudden slide in share prices, following the announcement by its largest user, Samsung Electronics Co. that it would now use chips made by Intel Corp. for its latest Samsung Galaxy Tab 3.

At ARM’s processor division, Noel Hurley, the vice president of marketing and strategy, was quick to move into damage-control mode as he responded to queries on ARM’s future , underlining: “Our analysis shows that we’re more than a generation ahead. We’ve maintained out leadership in this place.” Certainly, ARM Holdings will take a good look at strategies aimed at overcoming the sudden rise sales of its most nearest – Intel Corp.’s – mobile processors.

Why Intel Corp. wants to a piece of mobile processors

Intel Corp. is synonymous with the manufacturer of chips for PCs. Since it began in back in the late 1960’s; the company has pioneered the semiconductor industry with its x86 microprocessor series. This US-based chipmaker has dominated this market space for several decades now. Intel Corp. established its supremacy through market-capturing processors incorporating bleeding-edge chip design technology that increased processing capacities, even as the physical size of chips continued to shrink.

However, in the last half-decade, Intel Corp. has had to face the brunt of drying-up PC sales, given the disruptive growth of mobile and tablet form factors, reiterated by recent IDC reports.

ARM Holdings trailblazing technologies set new benchmarks in mobile processor segment

Even as Intel Corp. Has been building powerful chips for PCs, ARM Holdings Plc(Advanced RISC Machines), UK-based chip maker, has been at the forefront of mobile processor technologies. Since it began back in 1990, at Cambridge, ARM Holdings’ continued innovation has resulted in the company not only reducing the size and dimension of mobile processors but lowering the power consumed by processors, forever changing the processor industry. Cutting-edge processor architecture technology has so far allowed ARM Holdings to remain ahead in the competitive mobile processor industry. Interestingly, Apple Inc. is one of the partners at ARM Holdings and uses ARM’s processor on all of its high-end mobile computing devices- iPad, iPhone and the rest.

Meanwhile, at ARM Holdings there is change of guard with long-serving Chief Executive Warren East making way for a new company’s steersman, Simon Segars, later summer 2013. It has also announced its latest line of products as well- a new processor that will meet the processing needs of medium-priced smartphones. High-end Cortex A15, Cortex A-12 processor is known to save a further 40 percent on the power it consumes. The processor will be available by 2015 and is expected to be running on staggering 500 million devices.

Intel Corp. in the meanwhile continues its Silvermont 22-nanometer FinFET chips.

Aubrey Chang
Aubrey Chang, Associate Editor Industry Leaders Magazine (www.industryleadersmagazine.com)

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