Hulu To Compete Against Cable Companies With Its Own Online TV Service

hulu

Hulu is planning to take a step forward to become more than an online service that allows its subscribers to watch replays of TV shows. Possibly in the beginning of next year, the company will allow its consumers to watch their favorite TV shows live, but only if they are willing to pay for that.

Until now, the company has been offering on-demand programming from most of the networks, similar to Netflix. Consumers search for a show, hit the play button, and it starts streaming. But now the company is planning to launch a cable TV-style internet service in early 2017. Co-owners of Hulu – Disney and 21st Century Fox – are agreeable to license many of their channels for the company’s new service.

The unannounced service will probably cost $40 per month and will offer channels including – Disney’s ABC, Disney Channel, ESPN, Fox News, FX, and Fox’s national and regional sports channels. The service may seem to be a competitor for cable companies, but it would not offer all those hundreds of channels that are provided by traditional cable bundle. Additionally, it would also involve DVR-like functionality, which will allow users watch shows at their convenient time.

With this online TV service, the company will be in direct competition with cable providers similar to the offerings of Sony and Dish. This may prove to be a game-changer for the entertainment industry as bundles are becoming more popular in the streaming service market as consumers are ditching cable.

Amazon Prime was believed to be the leader of such new kind of bundle, as it came up with monthly service including the delivery service, Prime Video, as well as services including music and photo backup. But even Amazon started offering a standalone video service – Prime Video – providing more flexibility to the users.

The search engine giant Google also tried with bundles via YouTube Red that offered a music service in addition to new original content and site’s immense video library.

With Dish’s Sling TV and Sony’s PlayStation Vue, the online TV service market is already covered. Sling TV has a subscription plan of $20 a month while PlayStation Vue costs about $30 to $40 a month. However, with two entertainment giant on its side, Hulu is surely a big deal.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

The Ikea and Rockefeller foundations are jointly launching a $10 billion fund to promote small-scale renewable power projects in developing nations. Both
22 hours ago
EC initiates another probe into Google’s adtech practices

EC initiates another probe into Google’s adtech practices

EU antitrust regulators are planning a formal investigation into Google’s digital advertising practices by the end of this year. Google is already facing unprecedented regulatory
1 day ago
Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

The Covid-19 pandemic ravaging the world for more than a year has forced companies and organizations to find viable solutions to keep the business going. Most found a solution in w
2 days ago
Meme stocks frenzy and 3 companies to follow

Meme stocks frenzy and 3 companies to follow

The doom and gloom about the stock market that has been predicted since the pandemic started has abated somewhat with the resilience shown by investors (helped by low-interest rate
2 days ago
US Space Force allows repurposed SpaceX rocket to launch GPS satellite

US Space Force allows repurposed SpaceX rocket to launch GPS satellite

A GPS navigation satellite built by Lockheed Martin is set to ride a reused SpaceX booster on a launch from Cape Canaveral, Florida, Thursday. It will be the first time a military
3 days ago
Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Walt Disney CEO Bob Chapel says the company’s advertising revenue for the upcoming fall television season was strong and went up by “double-digits” compared to 2019.
6 days ago