- Daily Zen
Elevator pitch, also known as the sales pitch, can draw investors, customers, or partners near you.
Are you wondering how to create an elevator pitch? What does it mean? And how do you use it effectively?
Everyone has an elevator pitch, that short pitch they give to a potential client when trying to sell them something.
However, with the help of this article, you will learn how to write an elevator pitch, taking what is already familiar to create your own elevator pitch, which will be not only highly informative but also memorable. You’d want to look at some examples we will discuss below or get started by taking one from one of these resources below and let me know how yours turns out!
An elevator pitch or speech is a short introduction or summary of who you are, what you do, and why someone should care. It’s also known as a sales pitch, a presentation, or a spiel.
When pitching your idea to investors, partners, customers, etc., you should always remember that they don’t care about your background, experience, or expertise. They only care about their problem and how you can solve it.
An elevator pitch is a great way to communicate your ideas effectively. It allows you to focus on the key points without wasting time on details. If you’re looking to raise capital, you’ll also want to practice this skill.
Wondering what to include in an elevator pitch? Your elevator pitch should always be short and sweet. Most people only stick around until they hear the last two sentences. To help you avoid this fate, here are some proven tips for crafting a winning pitch:
If you are looking for how to create an elevator pitch that wins a client over, you have to first understand yourself. The easiest way to create a memorable pitch is to write one for yourself. This may seem strange, but every pitch you deliver has to reflect who you are. The same should apply to your elevator pitch too. In other words, you need to tailor your pitch for the audience you’re pitching to. As a rule of thumb, never use generic elevator pitches —these tend to come across as boring.
This tip might take you back to school days when you had to read out loud in front of an audience. Try thinking like a screenwriter when preparing to deliver an effective elevator pitch. Keep it simple. Don’t ramble. Make sure the message is clear and concise. Think about the order of events in your pitch. What information should come first? Second? Third? Finally?
What’s more powerful than hearing yourself speak for the first time? Answer the question ‘Who are you?’ You’re likely to look silly if you end up rambling incoherently about generalities rather than specifics. For instance, don’t say, “We are a highly respected IT company,” unless you’ve got solid proof for that statement. Instead, focus on one specific area (e.g., our cutting-edge virtual reality software) and back up your claim with evidence (for example, we were recently awarded a prestigious government contract).
Elevator pitch example #01
Hi there! Thanks for considering me as your potential new business partner. I have over five years of experience in the industry and can provide valuable insights that will help you reach your targets. My rates are very reasonable, and I work quickly so that you don’t have to wait long before starting to see results. Give me a call or shoot me an email if you want more information.
I thought it was high time to introduce myself as your personal brand consultant. I know what kind of person you are looking for —someone who is honest, trustworthy, and reliable. So let’s talk about you —your interests/hobbies, aspirations, etc. And after I review all that data, I will recommend a strategy that best suits your needs. You won’t regret it as my service comes at a very affordable price!
My name is Lisa. I understand how difficult things can be when trying to market your product or service. That’s why I offer clients a complete package of products and services that include everything from website design to SEO to social media marketing. Contact me now for a free consultation!
Let me ask you something. Do you really think that a fancy website, logo, and brochure will help you capture more customers or generate leads? Or do you want to attract top talent and secure bigger contracts by becoming well known as a company that puts people first? There must be some truth to this because companies around the world are investing millions in promoting themselves online. So what do you say? Why not become one of them? Call me now, and we’ll see where this goes.
Now you’ve learned how to create elevator pitch; if it does go well, you should never underestimate the positive impact that having a strong elevator speech can have on your career. So, think back to when you didn’t know what else to say when your friends stopped by and asked you about your job. Or remember getting introduced to someone new, only to realize you had no idea what they did. Hopefully, now you have some ideas on how to create an elevator pitch. But don’t worry —there’s so much more to learn!