One of the largest chocolate manufacturing brands in North America, The Hershey Company, after acquiring KRAVE Jerky in January, and finalizing the deal recently, has announced to further dive into snack businesses.
Earlier this year, it was reported by a source that Hershey is catapulting into meat snacking segments, after getting business approval with KRAVE Jerky.
An associate manager for brand PR at Hershey, Brandy Woolford said that the company has committed to the snacks category, and is considering more brand acquisitions, most probably on the horizon of snacks business. She added the company aims to become further engrained in snacks business by making it as one of the priorities for their business product lines.
Woolford said the company is investing in various snacks business, will leverage its iconic snack items’ category like – Hershey’s snack mix and bites, and stated that their company would also like to promote its items using M&A like KRAVE Jerky.
KRAVE Jerky is making a debut of its product line under Hershey’s brand at sweets and snacks Expo in Chicago, in the coming weeks.
Woolford commented that company’s integration with KRAVE Jerky is on a smooth pathway, and will be show up soon in near future. She said that Hershey is letting KRAVE to combine, and continue to dive their snacks business further, and making it more productive for future proposals.
Hershey said in an interview that the meat snacks business is in trend in the U.S. With a well research, knowing its business parameters’ growth that fits nicely to current and desired locations, where the company wishes to expand it yummie meat snacks business further will be well suited.
In the coming months, in U.S., Hershey will unveil its new products line at Brookside fruit and nuts snack bars nationwide.
Hershey’s vision is to get along with snacks continuum along with looking on each and every aspect from portable nutrition, to one hand eating meat proteins and understanding the spread lines.
Company’s vision is to cement its position as an innovative brand beyond core confections in snacks and chocolates, and framing its snacks business in to future business portfolios.