Internet Search Giant Google is venturing into a new business: web domain registrations. The new service will allow people to buy and manage domains from one of the largest companies on the web. The users will also be able to use Google Domains to build their website and set up email addresses. On the whole, Domains will help a user to run the website by remaining inside Google’s system.
Google Domains are aimed mainly at businesses after the company found 55 percent of small businesses don’t already have a website. Obviously, Google intends to make a play to get those businesses started on the web. The company hopes the move will help it shift reliance away from services like GoDaddy and BigRock.
Currently, it is quite a task to purchase and manage domains and users often have to deal with companies which provide appalling services. Google is hoping to end the problems through the seamless new service in which, users will be able to search, find, buy and transfer the best domain for their business.
The pricing is quite reasonable, just $12 a year. That offers the domain plus up to 100 custom subdomains automatically along with 100 email addresses and privacy protection. GoDaddy also costs the same price, but they charge slightly more ($5 to $8) for email and privacy.
Visitors will be routed through Google’s own DNS system, which will make the connection fast and dependable. Right now, Google Domains is available through an invite-only beta as the company continues to build out its service. Google has already entered into partnership with companies like Shopify, Squarespace, Weebly, and Wix.com to provide hosting services to registrants. Moreover, Google already has most of the services in place, like Google Apps for managing the domain and Google Wallet to make transactions.
Google is on the right track, since people trying to stake a claim on the web often turn to the company to find if a domain name is available or not. With this service Google is most likely to become a one-stop shop for small businesses on the web. Probably Google’s brand name will also favor small business owners who want to set up a website. The domains play is also a chance for Google to endorse services from its Google Cloud Platform to companies that need to go beyond the capabilities of a traditional hosting provider. This is set to increase the business of Google.