Google releases new updated search algorithm; Hummingbird

Google Algorithm Hummingbird

Google Algorithm Hummingbird

Google releases new search engine update ‘Hummingbird’ with upgraded algorithm  that provides more accurate answers to complex questions. The service has already been active for a month, however, it was only announced publically to reporters on Thursday.

Google released new algorithm Hummingbird at a Silicon Valley event held to mark the search engine leader‘s 15th birthday in the Menlo Park, Calif. garage where CEO Larry Page and fellow co-founder Sergey Brin started the company 15 years ago.

A Google spokesperson stated that the newly released Hummingbird algorithm“makes results more useful and relevant, especially when you ask Google long, complex questions.”

“Hummingbird pays more attention to each word in the query, ensuring the whole query is taken into account — so if a resulting page is a bit less strong in general, but it’s the most relevant to your search terms, that’s the result you’ll get. And if there are plenty of relevant matches to your search terms, Hummingbird does a better job picking the strongest page for you,” he said.

The change is monumental, and it currently affects 90 percent of worldwide searches via Google, senior VP, Google Search Amit Singhal said.

Other than the Hummingbird updates, Google has also included features to its “Knowledge Graph” technology, which permits the search engine to deliver results directly on the query page.

The company has also come up with more voice features to its apps for mobile devices, so that the user can direct Google to add a reminder to his calendar even without touching the device.

Amit Singhal explained that Hummingbird is mainly aimed at giving Google’s search engine a better hold at understanding concepts instead of simply words. The change was necessary because people have become so inclined on the search Engine leader that they now routinely enter lengthy questions into the search box instead of just a few words related to a particular topic.

Just as Page and Brin set out to do when they started this search engine leader in a garage, “we want to keep getting better at helping you make the most of your life,” Singhal said.

According to the report, this big modification in the algorithm could also change the traffic status on the site and it might probably raise the price of Google ads linked to search requests if those websites whose rankings sink under the new system feel they have to buy the marketing messages to draw traffic.

Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Recent Posts

Citizens Financial to acquire Investors Bancorp in $3.5 billion NYC push

Citizens Financial to acquire Investors Bancorp in $3.5 billion NYC push

Citizens Financial Group, Inc. and Investors Bancorp announced today that they have entered into a definitive agreement and plan of merger in a cash-and-stock deal worth $3.5 billi
21 hours ago
Apple Q3 Earnings Break Records Again!

Apple Q3 Earnings Break Records Again!

Apple Q3 earnings prove the Cupertino giant remains unaffected by the Covid-19 pandemic as sales rise across all product lines.
23 hours ago
Strong iPhone 12 sales could boost Apple’s Q3 2021 earnings

Strong iPhone 12 sales could boost Apple’s Q3 2021 earnings

Will Apple manage to post solid earnings in Q3 2021? Here’s what Wall Street’s top analysts have to say ahead of Apple’s Q3 2021 earnings report today.
2 days ago
Tesla earnings top $1 billion for the first time

Tesla earnings top $1 billion for the first time

Tesla earnings not only blew past analyst expectations but also marked the first time the automaker’s quarterly profit joined the three-comma club.
2 days ago
Elon Musk tweet pushes Dogecoin prices up again

Elon Musk tweet pushes Dogecoin prices up again

Dogecoin was launched as a joke in 2013. The cryptocurrency is up a staggering 6,000% compared to last year’s prices due to wild speculations.
2 days ago
Amazon to hire a crypto lead, may soon accept payments in cryptocurrency

Amazon to hire a crypto lead, may soon accept payments in cryptocurrency

The product lead will develop the full marketing strategy from customer experience to technical development to launching it.
3 days ago