Google launches ‘buy’ button in mobile ads, users can buy stuff directly through search results

woman-smartphone-girl-technologyGoogle Inc on Wednesday launched a trial of a feature allowing shoppers to buy items directly from mobile search ads, in an effort to make mobile search more useful and provide advertisers a new way to allure customers.

The introduction of ‘Purchases on Google’ comes as Facebook and Pinterest have been intensifying efforts to advance location-based technology as consumers spend more time on smartphones, also putting themselves in position to generate revenue from transactions or related advertising.

Google’s buy feature which is being tested with a limited number of retailers, uses saved payment credentials from the user’s Google Account for transactions. The retailers participating in the Google trial includes athletic-clothing maker Under Armour, handbag and luggage retailer eBags, and office-supply vendor Staples.

A link that reads Buy on Google will appear in the ads that show up after users search for retail products. Clicking on that link will take the user to a special, Google-built page that shows information about the item, like reviews, and select item quantities. A checkout button will let users enter and save payment information, and provide a shipping address, before placing the order.

The search giant will not be actually selling the products itself, it will instead partner with retailers who will handle orders. Google will make profit on these ads using the same cost-per-click ad auctions that power its traditional search ads.

The announcement comes with several other product launches, such as conversational search for Google shopping and a card that will notify shoppers when a product’s price has reduced significantly. The search giant also provided information about it’s soon to be launched digital payment option Android Pay. The company said that buyers will be able to use Android Pay for both in-app purchases and in-store shopping.

The new feature could help Google strengthen its services and increase growth as people increasingly spend much of their time using other apps on their smartphones. The company’s sale increased by 12 percent in the first quarter, but it was considered the slowest rate of revenue growth since 2013.

Besides the buy button, Google has made other changes to its service to offer several types of information about retail products and stores. The company’s Google Now service will display information about stores and their inventory when buyers are physically nearby. It also provides additional information in its ads such as store availability and like product ratings.

 

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Bitcoin vs Gold: Here’s what experts have to say

Bitcoin vs Gold: Here’s what experts have to say

Many say that Bitcoin is the digital version of gold. While gold, like the dollar, is an outdated investment vehicle. We turned to experts to settle the bitcoin vs gold debate.
13 hours ago
Best Pharma Stocks to Buy Right Now

Best Pharma Stocks to Buy Right Now

Industry Leaders has curated a brief list of the best pharmaceutical stocks you can buy right now, along with a list of pharma penny stocks that have the best potential to grow in
1 day ago
Why Is Squid Game So Popular?

Why Is Squid Game So Popular?

The Squid Game segments were watched by at least 132 million people in the first 23 days of the show on Netflix. Know what excited the viewers.
2 days ago
Amazon under Congressional scrutiny for pushing own products over others

Amazon under Congressional scrutiny for pushing own products over others

US judiciary Antitrust Committee writes a letter saying that Amazon is given time till November 1 to prove that it utilizes seller data available to create competing products and p
3 days ago
Porsche’s Taycan EV outsells ICE powered its 911 sports car

Porsche’s Taycan EV outsells ICE powered its 911 sports car

The Porsche Taycan EV has outsold the Porsche 911 sports car for the first time since it was introduced in 2019 by the German automaker.
4 days ago
Tesla expected to make a killing in Bitcoin profits in next earning report

Tesla expected to make a killing in Bitcoin profits in next earning report

The price of Bitcoins has rallied to another high in October after hitting around $64,800 in April. This time it has hit over $58,000 on Oct. 14.
5 days ago