Google launches ‘buy’ button in mobile ads, users can buy stuff directly through search results

woman-smartphone-girl-technologyGoogle Inc on Wednesday launched a trial of a feature allowing shoppers to buy items directly from mobile search ads, in an effort to make mobile search more useful and provide advertisers a new way to allure customers.

The introduction of ‘Purchases on Google’ comes as Facebook and Pinterest have been intensifying efforts to advance location-based technology as consumers spend more time on smartphones, also putting themselves in position to generate revenue from transactions or related advertising.

Google’s buy feature which is being tested with a limited number of retailers, uses saved payment credentials from the user’s Google Account for transactions. The retailers participating in the Google trial includes athletic-clothing maker Under Armour, handbag and luggage retailer eBags, and office-supply vendor Staples.

A link that reads Buy on Google will appear in the ads that show up after users search for retail products. Clicking on that link will take the user to a special, Google-built page that shows information about the item, like reviews, and select item quantities. A checkout button will let users enter and save payment information, and provide a shipping address, before placing the order.

The search giant will not be actually selling the products itself, it will instead partner with retailers who will handle orders. Google will make profit on these ads using the same cost-per-click ad auctions that power its traditional search ads.

The announcement comes with several other product launches, such as conversational search for Google shopping and a card that will notify shoppers when a product’s price has reduced significantly. The search giant also provided information about it’s soon to be launched digital payment option Android Pay. The company said that buyers will be able to use Android Pay for both in-app purchases and in-store shopping.

The new feature could help Google strengthen its services and increase growth as people increasingly spend much of their time using other apps on their smartphones. The company’s sale increased by 12 percent in the first quarter, but it was considered the slowest rate of revenue growth since 2013.

Besides the buy button, Google has made other changes to its service to offer several types of information about retail products and stores. The company’s Google Now service will display information about stores and their inventory when buyers are physically nearby. It also provides additional information in its ads such as store availability and like product ratings.

 

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Facebook

Leave a Reply

Your email address will not be published.

Recent Posts

Juul Products Banned – Will The FDA Win The Battle?

Juul Products Banned – Will The FDA Win The Battle?

In a written statement, FDA Commissioner Robert M. Califf stated, “Today’s action is further progress on the FDA’s commitment to ensuring that all e-cigarette and electronic
2 days ago
The Mark Cuban Cost Plus Drug Company Takes on Big Pharmas

The Mark Cuban Cost Plus Drug Company Takes on Big Pharmas

Commonly used generic drugs are available at a 15% markup, plus a $3 dispensing fee and $5 shipping fee. In an interview with PBS News, Cuban told the host that the Mark Cuban phar
2 days ago
The Brookfield Global Transition Fund Promises Net Zero Returns

The Brookfield Global Transition Fund Promises Net Zero Returns

According to a written statement issued by the company, they have already deployed $2.5 billion to fund decarbonization technologies in the US, the UK, Germany, and North America.
2 days ago
Network Configuration Error Causes Cloudflare Outage Across 19 Locations

Network Configuration Error Causes Cloudflare Outage Across 19 Locations

The Cloudflare outage was most problematic for users of Cloudflare’s DNS lookup service. “Customers attempting to reach Cloudflare sites in impacted regions will observe 50
3 days ago
Tesla Employee Lawsuit Alleges Violation of Federal Law Amidst Layoffs

Tesla Employee Lawsuit Alleges Violation of Federal Law Amidst Layoffs

Tesla laying off employees has impacted workers across divisions from human resources to engineering. The plaintiffs are seeking 60 days of compensation and benefits for all those
4 days ago
Nasdaq’s Opening Bell Ushers in a Metaverse Moment for Women

Nasdaq’s Opening Bell Ushers in a Metaverse Moment for Women

Back in 2020, she wrote a feature for Forbes, where she confidently penned that a new era will herald all good things metaverse, she asserted that it “will unleash amazing creati
4 days ago