Google Favouring Encrypted Sites In Searches To Encourage Better Security Across The Web

In a move to secure websites Google is considering tweaking its PageRank software, giving a boost to encrypted sites in its search-engine results. This means sites that are considered safer would appear higher in search results, thereby encouraging better security across the web.

The changes would make it harder for third parties to spy on Internet users, while also giving companies an incentive to prioritize encrypting data.

The changes would make it harder for third parties to spy on Internet users, while also giving companies an incentive to prioritize encrypting data.

Google’s web spam chief Matt Cutts hinted at this possibility recently at the SMX West conference in San Jose, Ca. He said that these changes would make it harder for third parties to spy on Internet users, while also giving companies an incentive to prioritize encrypting data.

Cutts  who is in charge of minimizing spam in search results is a powerful voice as far as the search team goes, and has long been a liaison between the search team and web developers who track changes made to Google’s search algorithms. Apparently some early-stage internal discussions at the company have also taken place on incorporating encryption into Google’s search algorithm rankings, so it is likely that these changes won’t be happening anytime soon.

A vast majority of the world’s search traffic is directed by Google and the company very often uses its search algorithms to work upon Web design. Google’s Search algorithm promotes those practices it considers excellent among Web developers and deters those it believes is worthless, such as sites that load slowly or those that include malignant software that users might download. Web developers who follow the company’s best practices rank higher in Google Search results, serving as a signal of its own on the significance of security, amid fears over cyber attacks and government spying.

Encrypted data will need a software key to decode and if any attempts made to access a website’s data would be unsuccessful without that software key. At the moment, websites that are executing  encryption can face difficulties with the search giant, since the practice requires a small alteration in a site’s Web address, or URL. Those that inappropriately redirect users from older, unsecure Web addresses to encrypted ones will for the time being rank lower in search results. Google has used HTTPS encryption, which is devised to cover traffic inflow between its data centres and users, for services such as Gmail and Search for quite some time now.

Following the disclosure that the NSA was using security vulnerabilities found in its data centres to spy has led Google to encrypt more of its services. Even the recent discovery of the Heartbleed bug, a flaw in the popular OpenSSL encryption scheme has caused widespread concern among the web community. If the encryption is effectual the boost in rankings could encourage more people to log into those sites and keep their data secure.

Avatar
Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Recent Posts

Mercedes unveils EQS electric sedan to rival Tesla’s models

Mercedes unveils EQS electric sedan to rival Tesla’s models

Mercedes-Benz has unveiled a battery-powered luxury car as part of the brand’s flagship S-Class saloon, designed to compete with Tesla. The 2022 Mercedes-Benz EQS is set to relea
1 day ago
Major US banks report surge in profits for the quarter

Major US banks report surge in profits for the quarter

Three major US banks —JPMorgan Chase & Co., Wells Fargo & Co. and Goldman Sachs Group Inc.—reported earnings results for the first quarter of 2021.
1 day ago
Bitcoin Price surges above $63,000 ahead of Coinbase IPO

Bitcoin Price surges above $63,000 ahead of Coinbase IPO

Bitcoin price has once again soared over $63,000 USD as the cryptocurrency market braces for the upcoming Coinbase IPO. The San Francisco-based cryptocurrency exchange platform, wh
1 day ago
Global ETFs reach a new record of $359.2bn in 3 months of ’21

Global ETFs reach a new record of $359.2bn in 3 months of ’21

Global economy recovery is well on its path going by the money being put in the exchange traded funds, especially in the last quarter. A trillion dollars has entered the traded fun
2 days ago
AppLovin gaming app goes public, valued at $28.6 billion

AppLovin gaming app goes public, valued at $28.6 billion

AppLovin Corp, the Palo Alto, California-based mobile app and gaming company, has priced its initial public offering at $80, which puts the company’s valuation at $28.64 billion.
2 days ago
JPMorgan earnings beat forecasts amid strengthening US economy

JPMorgan earnings beat forecasts amid strengthening US economy

JPMorgan Chase, the largest bank in America by assets reported favorable results on Wednesday, beating analysts’ estimates on trading revenue. It is the first major bank to repor
3 days ago