On Wednesday at the 2017 New York Auto Show, Genesis unveiled the GV80 concept, a plug-in hydrogen fuel cell SUV. The premium crossover showcases the luxury brand’s expressive and refined ‘athletic elegance’ design philosophy. The Genesis GV80 crossover utilizes the latest plug-in hydrogen fuel-cell electric technology to combine eco-performance and the SUV capability. While Genesis didn’t divulge many details on the GV80, it also hints at a future BMW X5 rival.
Minimal Quad Light Design Philosophy
The front end of the GV80 showcases the signature Genesis crest grille, with a slightly rounded profile. One of the most striking features is its horizontal quad lights, which will be the new look for all future models for the brand. Luc Donckerwolke, the head of design for Hyundai's owned Genesis, was keen to stress the headlights will disappear in the future as the autonomous technology becomes more prevalent. The premium crossover rides on 23-inch five-spoke ‘mesh’ alloy wheels.
Moving on to the interior, the Genesis GV80 is fitted with a wide ‘bridge’ style dashboard curving round and stretching from door to door. A large 22-inch curved OLED infinity display sits on top of the dashboard. The HUD allows direct access to the commonly used functions, such as navigation, communication, entertainment, and environment. The screen features two distinct zones for different driver and passenger experiences, powered by the Human Machine Interface and its new multi-function interactive controller with capacitive touch. On top of the controller, you’ll find a concave gorilla glass touch pad and coarse metal wheel with handwriting recognition. As with all luxury vehicles, the cabin is decked with suede and ash wood, and leather trim.
More New Models Before 2020?
Genesis has declined to give specifics on how fast or far it would be able to drive. Thus far, the luxury brand has offered little insight into the vehicle’s range, horsepower, and battery life. But chief executive Manfred Fitzgerald said it indicated the “athletic” design direction the brand aims to take with future electric vehicles.
Genesis parent Hyundai is one of the biggest players in the hydrogen fuel cell industry. It sells the Tucson Fuel Cell in certain parts of California, and is planning to release a second-generation fuel cell SUV to replace it. By far, infrastructure remains a bottleneck to fuel cell cars, as fueling stations are few and far.
The Genesis GV80 will be on sale by 2019 as the luxury brand’s first SUV. The three sedans (G70, G80, and G90) will be joined by a grand tourer GT car before 2020.