Forstall leaves Apple Inc. over maps apology

Tim Cook, CEO at Apple Inc.

Tim Cook, CEO at Apple Inc.

Apple Inc. has forced Scott Forstall to leave the company after he had refused to sign the letter apologizing for glitches in Apple Maps. Yet the dismissal of Scott Forstall is not the only one. The company announced the departure of its new retail chief, John Browett.

Dismissal of Forstall

Scott Forstall was forced to leave the company after he had refused to sign his name the letter expressing regret for recent glitches in Apple Inc.’s fresh mapping service. The Scott Forstall refusal seemed to be the reason of the latest clash between him and Apple Inc. CEO Tim Cook.

Certainly news on the dismissal of Scott Forstall is surprising as he was a long-serving employee of the company who supervised the Apple Inc.’s mobile software unit for iPad and iPhone products. The dismissal of Scott Forstall will, without a doubt, raise many questions as he is believed to have been a critical person in the development of iOS software.

Some analysts were strongly convinced that Scott Forstall would be the future chief executive of Apple Inc. Undoubtedly, these rumors did not have a positive impact on the relationship between Tim Cook and Scott Forstall himself.

In addition, misunderstandings between Scott Forstall and other Apple Inc.’s executives had been reported earlier. Top executives complained that Scott Forstall was not cooperative and supportive enough and that he boasted about his bond with Steve Jobs, the founder of Apple Inc.

According to sources familiar with the matter, Scott Forstall sent an email to members of Apple Inc.’s iOS software team stating that they were not developing any new big ideas in the field of mobile software. However the Scott Forstall’s refusal to sign the letter apologizing for the shortcomings in Apple Inc.’s mapping services added insult to injury. CEO Tim Cook decided to apologize for mistakes, yet Scott Forstall opted not to express regret.

Browett’s Departure

But Scott Forstall’s exit is not the only one. On the 29th of October, Apple Inc. informed that John Browett was also to leave the company. According to sources familiar with the matter, John Browett had been, in fact, also forced to leave his position.

John Browett had been appointed head of Apple Inc.’s retail operations back in January. CEO Tim Cook claimed that John Browett had commitment to customer service “like no one else we’ve met.” Browett moved to California in April to start the job. Despite his commitment, John Browett made some mistakes and was not able to fit in at Apple Inc. as well.

The dismissals of two important and crucial employees mean that CEO Tim Cook is currently struggling to show that Apple Inc. can not only sustain the brilliant innovation, but also it is able to exceed its best successes. CEO Tim Cook has power and the future of Apple Inc. is in his hands indeed. Frederick Bailes once said:  “Man’s power of choice enables him to think like an angel or a devil, a king or a slave. Whatever he chooses, mind will create and manifest,” and Mr. Cook should remember that.

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Aubrey Chang
Aubrey Chang, Associate Editor Industry Leaders Magazine (www.industryleadersmagazine.com)

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