Facebook Inc. comes across as one of the most ambitious companies in the field of media worldwide. This statement is with reference to the fact that the social network is trying to establish its monopoly in almost the sectors of media. Especially in the recent times, Zuckerberg has approved a number of acquisitions in order to widen the company’s horizon of expertise. Earlier this month, Facebook announced the launch of its TV show services that would give channels like Netflix a run for their money. This channel will mainly focus on airing soaps with convincing content. But the latest Facebook video deal shows that the company wants to make sure that this video service proves to be fruitful for the financial numbers.
A report published on Wednesday suggested that Facebook is going around collaborating with video-based platforms. This is for the betterment of the Facebook TV shows. It is concentrating on teaming up with those news and entertainment creators which can connect to the millennial audience. The Facebook video deal isn’t just with a single company but has a series of deals with numerous media platforms. The sole purpose behind this string of deals is to make sure that there is adequate content on its upcoming video service. It is not only about the quantity, but the visitor must be given a varied collection to choose from.
Companies part of the Facebook video deal
The companies that have signed up for the Facebook video deal are BuzzFeed, Vox Media, Group Nine Media, and ATTN. There has already been an announcement that the video service by Facebook will roll out soon. The social network is looking for content that will keep the audience engaged. Currently, a millennial prefers watching shows online on the go instead of lounging in front of his TV set. Also, the scope for advertisements is greater in video services than the usual news feed. That’s why Facebook is focusing on getting maximum viewership.
The Facebook TV shows will have maximum content by the users that put up interesting shows on their profiles. Apart from this, Facebook wants original programming shows as well for which the Facebook video deal took place. The distribution of the format of these shows will be into two parts on the basis of their time duration. The collaborations might help produce a great variety of content which will result in massive reach. The Facebook spokesperson refused to comment on this news as the details are kept confidential.