Facebook Pages Will Offer New Mobile Friendly Features to Businesses

Facebook

Page creators can now choose a one-tap display, right below the cover photo that lists Contact Us, Send Message and Call Now.

Facebook is redesigning its Pages feature to attract more businesses, in part by providing them a new way to showcase their products, the company announced Tuesday.

The design changes and new features were released to a group of small-business owners at a live event in Menlo Park, California.

Among the changes, the company has revamped the way Pages appear on smartphones, offering businesses more ways to interact with customers using mobile devices and tablets. Its adding new call-to-action buttons that will enable businesses encourage potential customers to do things like book appointments or browse their ecommerce offerings.

Page creators can now choose a one-tap display, right below the cover photo that lists Contact Us, Send Message and Call Now. Underneath that bar, there are new section options such as Services, Photos, Shop, Posts and Reviews.

Since more and more people are beginning to shop online, businesses will be able to add a Shop section to their Facebook Page, potentially allowing people to purchase products directly. A Services section will enable them to list the services that are being offered. The changes are designed to make it easier for users to see what businesses have to offer, and also to get in touch with them.

Since July, Facebook and a small group of partners have been testing a way to allow users buy items through Pages but the company says it will open up the features more broadly in the coming weeks.

The new features mean more businesses will be able to allow users click buy without having to leave the social network. The participating businesses will use Shopify, an e-commerce platform, to sell their goods through Facebook Pages.

Competitors like Twitter, Google and Pinterest are also trying out new ways of their own to let users shop.

Previously, the world’s largest social network has had a rough past with small businesses. Facebook’s changing algorithms have caused frustrations among some business partners, and some of them even complained of losing their ability to connect with customers.

Still, the number of small and medium-sized businesses who actively manage pages on Facebook has risen from 40m in April to 45m in September, the company reported Tuesday.

During Facebook’s quarterly earnings call in July, Chief Operating Officer Sheryl Sandberg said that the social network often looks for ways to turn businesses, who operate free Pages into paying advertisers, by offering to charge them to promote their posts.

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Ticketing app Dice raises $122 million from SoftBank and ex Apple veteran

Ticketing app Dice raises $122 million from SoftBank and ex Apple veteran

Dice is looking forward to expand more after its latest funding round raised $122 million, led by Tony Fadell.
9 hours ago
The chip shortage is a ‘short-term’ problems, says Elon Musk

The chip shortage is a ‘short-term’ problems, says Elon Musk

The CEO’s outlook is far more optimistic than other automotive industry leaders who believe it may last up to 2023-24.
2 days ago
Supply chain crisis bad news for automotive industry leaders

Supply chain crisis bad news for automotive industry leaders

The world’s biggest car companies are on track to lose production of 7.7 million vehicles in 2021. The forecast advices automakers on supply chain and other issues.
5 days ago
Scammers dupe Apple fans with free bitcoin lure

Scammers dupe Apple fans with free bitcoin lure

Savvy scammers used a fake event stream, a fake Apple website, and the promise of free bitcoin to lure fans into opening up their wallets.
6 days ago
Japan’s MUFG offloads Union Bank to U.S. Bancorp for $7.3 billion

Japan’s MUFG offloads Union Bank to U.S. Bancorp for $7.3 billion

The total amount of cash to be received as part of MUFG Union Bank’s sale to Bancorp is $7.3 billion (800 billion yen).
1 week ago
Evergrande: A black swan event that could spook markets

Evergrande: A black swan event that could spook markets

EverGrande is now known as the “world’s most indebted property developer” and serves as a symbol of corporate excess.
1 week ago