Facebook Inc. Unveils Instant Articles With 9 News Launchers

Instant Articles

(Image Source: Facebook Newsroom)

Facebook Inc. is partnering with nine news partners to launch Instant Articles that will directly post their articles on social media sites. Now, Facebook users will be able to read their favorite news post on social media sites and can also view news feeds from their mobile handsets.

Reportedly, FB’s news launchers include The New York Times, NBC, Buzzfeed, and National Geographic and a few others who are partnering with Facebook. These news launchers will provide their content directly on the Instant Articles, which will load stories 10x faster than standardized mobile web article, and will include the content of news publisher, as revealed by Facebook in a blog post.

Some news outlets revealed that the article project that is initiated by Facebook is merely for testing or experimenting purpose. If FB’s experiment gets failed then, it will get harder for Facebook users to access their most liked blogs and content.

Traditionally, news launchers have been using the old-style to post their articles/news on their website, where they expected users to visit their website and view ads posted on those pages.

It’s not the first time Facebook has come up with the new project, it had earlier approached to well sound news launchers, but its project halted back then. For most of the news launchers, FB’s project is like a win-win bonus, which allows publishers to fish where the fish are.

Well, it is a fact that most of the users are lurking around Facebook, spending many hours for surfing. So, it’s an advantage for news launchers to grab more audience for their content by using FB’s Instant Article. Albeit, there are many other news launchers whom FB has approached once and failed to sign a deal since they’re afraid that with Facebook being the most powerful social media tool engine, it will simply grab their audience and make more profits with its newly launched article project.

FB’s chief product officer, Chris Cox said that Instant Articles will let the publisher deliver fast, interactive articles while sustaining control of their written content and business model. It will allow news publishers to sell and embed their advertisement in their content, and allow keeping all revenues with them, or can also allocate to Facebook for receiving revenues.

The Internet Social Networking Company commented that it will permit Facebook’s news partners to track their content using comScore or other analytics tools.

Facebook said it is also partnering with other news launchers such as NBC, The Atlantic, The Guardian, BBC News, and Spiegel and Bid. The Instant article will be soon made available on each and every mobile device for users so that they can enjoy reading important news feeds.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

Tesla expected to make a killing in Bitcoin profits in next earning report

Tesla expected to make a killing in Bitcoin profits in next earning report

The price of Bitcoins has rallied to another high in October after hitting around $64,800 in April. This time it has hit over $58,000 on Oct. 14.
18 hours ago
Tesla Cybertruck V/s Rivian’s R1T

Tesla Cybertruck V/s Rivian’s R1T

The Tesla Cyberturck left many disappointed with its alien space ship-like design; though both trucks are still under production, what matters most is what comes under the hood.
2 days ago
College sports is multibillion dollar industry in the US

College sports is multibillion dollar industry in the US

According to data analyzed by GOBankingRates, head football coaches, closely followed by basketball coaches, easily rack up seven-figure salaries in the US.
3 days ago
Top women influencers in finance and wealth management

Top women influencers in finance and wealth management

It is only in the last century or so that women have been publicly acknowledged for their roles as leaders in various fields. Here’s a list of women influencers by Industry Leade
4 days ago
Brian Goldner, who led Hasbro’s transformation into an entertainment giant, passes away at 58

Brian Goldner, who led Hasbro’s transformation into an entertainment giant, passes away at 58

Brian Goldner, the CEO and Chairman of toymaker Hasbro, has died at age 58, the company said Tuesday (Oct. 12).
6 days ago
JPMorgan Chase CEO Jamie Dimon slams Bitcoin as worthless

JPMorgan Chase CEO Jamie Dimon slams Bitcoin as worthless

JPMorgan Chase CEO Jamie Dimon took another potshot at Bitcoin on Monday by calling the cryptocurrency “worthless” likening trading BTC to smoking cigarettes.
7 days ago