European Union Requires Google To Work On A Tool To Remove Links

Mountain View, Calif, based Google and others are already getting requests to delete objectionable personal information from its search engine following a landmark ruling in a European court on Tuesday that says subjects have the right to be forgotten, that is erasure of information about them that is old or irrelevant.

 

European Union Requires Google To Work On A Tool To Remove Links

European Union Requires Google To Work On A Tool To Remove Links

And now, immediately after the ruling Google has received requests to delete information from what they believe are quaint material concerning them but the persona of these people is certainly going to cause further contention. The world’s no one Internet search company is still at odds about how to handle an expected flood of requests after Tuesday’s ruling.

The company said in a statement that the ruling on Tuesday by the Court of Justice of the European Union would have ramifications for how the company tackles requests for information to be taken down.

Google will need to reorganize its European operations, dedicating removal experts to clean up content when complaints are raised in any of the 28 European Union countries including those nations where Google does not have operations. Apparently the company will have to establish an extensive presence, which would undoubtedly involve substantial expenses

The ruling by Europe’s top court to entitle individuals to demand that Google remove links in certain instances has been hailed as a turning point case in the Continent’s demand toward increased data privacy. Unlike the United States, Europe places almost equal importance on the right to privacy and the right of freedom of expression.

The judges ruled that Google is a controller of individuals’ information within the European Union, meaning the search engine must adhere to the Continent’s privacy rules. Formerly, the company had been looked at as a trifling processor of online data, which allowed it to evade local data protection laws.

It’s not just Google which has to abide by the court’s decision. Search engines like Yahoo, Microsoft Bing and others too have to toe the mark with the ruling. As Google has the major market share in the world for search, it will have to move more expeditiously than its rivals and indeed will be watched ardently by users and the courts than its competitors. According to StatCounter global statistics, Google commands nearly 93 percent of the market, Microsoft Corp’s Bing has 2.4 percent and Yahoo Inc has 1.7 percent respectively.

Yahoo is also said to be conscientiously reviewing the ruling to determine the implication on its business and its users, a spokeswoman said in a statement.

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Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

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