Hertz Global Holding Inc. popularly known as Hertz Car Rental plans to buy Dollar Thrifty Automotive Group Inc. for about $2.6 billion in cash. Dollar Thrifty’s board approved a merger agreement. The purchase of the company will secure Hertz Car Rental’s place as the No. 2 player in the U.S Car Rental market.
The Hertz - Dollar Thrifty Deal
The purchase of Dollar Thrifty has to obtain regulatory approval, but even now the Hertz Car Rental-Dollar Thrifty deal ends speculation on potential buyer. Hertz offered $81.50 per share. It is a double of what Hertz offered two years ago. For almost 5 years Mark Frissora, chief executive officer at Hertz Car Rental, had tried to purchase Dollar Thrifty. The Hertz – Dollar Thrifty deal may be the last one which will be tolerated by regulators. According to data, Hertz Car Rental, Enterprise Rent-A-Car and Avis Budget Group Inc. together control about 75 percent of the market, with Dollar Thrifty controls only 5 percent considerably.
The equity value of the purchase of Dollar Thrifty is estimated at $2.6 billion. However it will cost Hertz roughly $2.3 million after considering almost $300 million in cash on Dollar Thrifty’s balance sheet.
According to Scott Thompson, chief executive officer, "The board has determined that the Hertz offer is compelling and in the best interest of our shareholders." The company employs about 1,200 workers in Tulsa and the company’s payroll is valued at $100 million.
The merger has not been accepted well by the local public. People believe that the Hertz-Dollar Thrifty deal will have a negative impact on local employment. However Scott Thomson strongly believes that Hertz will need the majority of employees to support the business. He added that Hertz’s officials assured Dollar Thrifty that all employees would be considered for positions. Moreover he highlighted that current compensation and benefits would be included for a period of time.
Consolidation in the car rental industry
The purchase of Dollar Thrifty, the fourth-largest U.S. rental car company, shows the current trend of consolidation in the industry. Car rental industry has been going through rapid process of consolidation in recent years. Dollar Thrifty was widely considered as one of the few remaining interesting and worth acquisition targets.
Hertz Car Rental informed that it planed to buy Dollar Thrifty as it reached a contract with Franchise Services of North America and Macquarie Capital to sell its Advantage business. However the sale is dependent on Hertz Car Rental completing the merger with Dollar Thrifty with numerous strategic options to address corporate and leisure business as well in three tiers of the car rental market. The Hertz - Dollar Thrifty merger is said to enhance the position in main markets all over the world. Earnings of the combined company are expected to be valued at $1.8 billion across roughly 10,000 locations worldwide. Moreover analysts are convinced that Hertz Car Rental and Dollar Thrifty will see savings of at least $160 million annually from the merger.
Although Federal Trade Commission is against market to be consolidated too strongly, companies are certain that they will obtain antitrust approval of the transaction. Particularly the plan of selling Advantage may help Hertz and Dollar Thrifty to get the blessing from the commission.