But can you avoid Google? It's very hard to avoid Google, if you use the Internet at all, either searching it directly or using it indirectly as the embedded search engine on someone else's site. You have no choice but to go along with it, if you want to find the information you're looking for. And that doesn’t even include Google Apps. Now, this sounds like a reason why some people ever log in to Google. Intrusiveness is one thing; intrusiveness to which it's impossible to say 'No' is another, especially when Twitter and the other services you use online are being just as intrusive.
Google believes that the new set-up will enable it to tailor search results more effectively, as well as offer better targeted advertising to users.
Despite this, the web giant's decision to push through with the changes comes just two days after French data protection regulators, leading the pan-European Article 29, Working Party's investigation on the proposals declared them unlawful and asked the company to postpone the changes.