Despite Controversies, Google’s New Privacy Policy is now Effective

Google's new privacy policy

Google's new privacy policy

In spite of all the controversies that Google has faced regarding its new Privacy Policy, Google will formally be implementing its new privacy policy that will enable the web giant to build more complete profiles of you when you interact with Google anywhere on the web. Google’s new privacy policy will offer millions of Google users the advantage of more individualized service, but at the expense of yielding more personal information to the web giant.

Google’s New Privacy Policy

Under the new privacy policy,web giant, Google will share the information it has about its users between all its services, which means that YouTube might offer you video content based on the content of your emails, or that a term you use in Google Docs will appear higher in your search results. And this can very well happen. But, Google is not offering users the option of opting out of the information sharing. There have been quite a lot of controversies regarding this, and privacy advocates, in the US as well as Europe, have blasted the new policy, largely on the grounds that Google’s users became reliant on the services when they operated under separate privacy policies.

But can you avoid Google? It’s very hard to avoid Google, if you use the Internet at all, either searching it directly or using it indirectly as the embedded search engine on someone else’s site. You have no choice but to go along with it, if you want to find the information you’re looking for. And that doesn’t even include Google Apps. Now, this sounds like a reason why some people ever log in to Google. Intrusiveness is one thing; intrusiveness to which it’s impossible to say ‘No’ is another, especially when Twitter and the other services you use online are being just as intrusive.

Google’s New Privacy Policy Caught Under Controversies

Suddenly things turn around for the web giant, Google, and it is under pressure from the regulatory authorities. Earlier this week, the French regulatory authority commented on Google’s new privacy policy saying that the new privacy policy was a violation of the European Union’s data protection rules, while in the US 36 attorneys general have criticized the changes as an invasion of privacy. Changes made by Google to its privacy policy are in breach of European law, the European Union’s justice commissioner has said.

However, Google said it believed the new policy complied with European Union law. Google said, “We are confident that our new simple, clear and transparent privacy policy respects all European data protection laws and principles.”

Google believes that the new set-up will enable it to tailor search results more effectively, as well as offer better targeted advertising to users.

Despite this, the web giant’s decision to push through with the changes comes just two days after French data protection regulators, leading the pan-European Article 29, Working Party’s investigation on the proposals declared them unlawful and asked the company to postpone the changes.

 

Dhwani Shah

Leave a Reply

Your email address will not be published.

Recent Posts

Cryptocurrency Market Updates: Bitcoin Could Hit $500,000 Per Coin

Cryptocurrency Market Updates: Bitcoin Could Hit $500,000 Per Coin

On March 15, Novogratz went so far as to predict that the Bitcoin future price will reach half a million dollars per coin by 2027. He made this statement at the Bitcoin 2022 confer
4 hours ago
Klarna CEO Uses Pre-Recorded Message For Laying Off Employees

Klarna CEO Uses Pre-Recorded Message For Laying Off Employees

Managers and HR personnel must be coached on how to compassionately convey the message as it is one of the most difficult conversations an individual can have. Open and honest comm
6 hours ago
China Might No Longer Be An Apple Manufacturing Country

China Might No Longer Be An Apple Manufacturing Country

The iPad manufacturer has previously sought to remove China as the main Apple manufacturing country. Trade tensions and a strict Covid-19 policy has previously resulted in supply c
1 day ago
D.C. Refuses to Let Zuckerberg Wash His Hands Off Cambridge Analytica

D.C. Refuses to Let Zuckerberg Wash His Hands Off Cambridge Analytica

In the same year, Racine had sued Meta, then known as Facebook, for failing to protect user privacy and deceiving them about how much data is collected and how it was used. The Att
1 day ago
Electronic Arts Shops Around For a Buyer

Electronic Arts Shops Around For a Buyer

However, Byers sheds light on the most recent Electronic Arts news saying, “Several sources familiar with these talks say EA has been persistent in pursuing a sale, and has only
2 days ago
EV Adoption Rates Helps Bring Down Global Oil Demand

EV Adoption Rates Helps Bring Down Global Oil Demand

Although electric car adoption rates are heartening, it is the electric two- and three-wheeler segment that has brought about a major shift in demand for oil. Especially popular i
2 days ago