Dear Google, Show Yourself Out of My House: Microsoft Cortana

Microsoft Cortana

Image: Microsoft Cortana

The software behemoth is finally sick and tired of customers ignoring the company’s homegrown search engine and web browser. This is the reason why it has finally decided not to entertain people who’re using Google search browser or any other browser for that matter in Windows 10 via Cortana. From now onwards, every search performed by Cortana will be navigated using Bing and Edge browser.

The company has released an announcement saying that when individuals use Microsoft Cortana’s search box located on the taskbar of Windows 10, it will always lead to search results on Bing.

Prior to the announcement made by the company, Windows 10 platform offered customers to choose web browser and search engine of their preference while working with Microsoft Cortana. This, in return, allowed customers to leverage the benefits of Microsoft’s digital assistant while using the browser and search engine of their choice.

The decision is taken because Microsoft wants to ensure that everything works well together on Windows 10 platform. Also, the removal of third party web browsers and search engines will offer an integrated design for search experience on Windows 10. Originally, Cortana was designed to work using Bing search on the Edge browser. There’re a few tasks, which work best with Microsoft Cortana using its homegrown browsers. The company has specifically designed a few actions of Cortana to control the browser and search engines’ features.

The latest blog by the company reads, “Apparently when other search providers “circumvent the design of Windows 10”, the resulting experience is “compromised […] less reliable and predictable”.

The software company has also made it clear that we can still use the search engine and browser of our preference in Windows 10, it’s just that same choice won’t be offered in Microsoft Cortana.

It’s going to be fascinating to watch Satya Nadella’s company make this move, which surely isn’t an easy task to perform. It’s common news that Microsoft had to face a tough time while forcing Cortana to start using Google search browser. Now, it’ll have to do just the opposite.

For Windows 10, the company has been offering a lot of choices lately, though the digital assistant is one segment, which Microsoft absolutely wants to control and lock down.

“Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana,” General Manager of Search and Cortana Ryan Gavin mentioned in a blog post. “The result is a compromised experience that is less reliable and predictable.”

Read our Business Magazine “Industry Leaders Magazine” for more articles on Technology, Marketing, and Leadership. 

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Nokia to launch T20 tablet with 10.36 inch display

Nokia to launch T20 tablet with 10.36 inch display

The Nokia T20 will sport a 10.36-inch display and will have 4 GB RAM along with 64 gigs of native storage.
2 days ago
Ford sees surprise Q2 profit despite chip shortage and manufacturing hassles

Ford sees surprise Q2 profit despite chip shortage and manufacturing hassles

“The business is ‘spring loaded’ for a rebound when semiconductor supplies stabilize and more closely match demand.”
2 days ago
Audi A6 E-tron Production Launch in 2023

Audi A6 E-tron Production Launch in 2023

Audi has confirmed that there will be multiple variants of the etron, including “basic versions optimized for minimum consumption and maximum range.
3 days ago
Royal Dutch Shell buyback lifts investor sentiment

Royal Dutch Shell buyback lifts investor sentiment

Royal Dutch Shell commences share buybacks before the end of this year while reducing its first quarter dividend to 16 cents per share, a 66% cut.
3 days ago
Citizens Financial to acquire Investors Bancorp in $3.5 billion NYC push

Citizens Financial to acquire Investors Bancorp in $3.5 billion NYC push

Citizens Financial Group, Inc. and Investors Bancorp announced today that they have entered into a definitive agreement and plan of merger in a cash-and-stock deal worth $3.5 billi
4 days ago
Apple Q3 Earnings Break Records Again!

Apple Q3 Earnings Break Records Again!

Apple Q3 earnings prove the Cupertino giant remains unaffected by the Covid-19 pandemic as sales rise across all product lines.
4 days ago