Coconut Water: The Lastest Thing from the Beverage Industry

Cocunut water

Cocunut water

Coconut water is the latest trend from the beverage industry, hitting store shelves all over the world and roping in consumers through fruity flavors and touted health benefits. When did this all start? And how did coconut water suddenly get so popular? After all, coconut water, and coconuts, have been around for ages.

How Did This Happen?

No one really knows for sure. It’s been around for ages, and it can be found in cans in normal grocery stores (albeit in the ethnic food section), so it is a bit confusing as to what happened to turn coconut water into a mainstream drink. Yet, mainstream it is. This  month, the leading beverage-oriented media company BevNet named ZICO Pure Premium Coconut Water’s newest flavor, ZICO Chocolate Coconut Water, the “2011 Product of the Year.” ZICO Chocolate Coconut Water was awarded this distinction over other beverage brands both within and outside of the coconut water category. There are no fewer than four coconut water brands/producers, and both Pepsi and Coke have taken interest in the product. If it’s tough to understand what the deal about coconut water is now, that deal will just get bigger if either of those soft drink giants buy up a coconut water producer or make a coconut water drink of their own.

How Healthy is Coconut Water?

It’s actually quite healthy, and might be an alternative to those sugary sports drinks for those who don’t need the calories. Coconut water, when unadulterated with additives and artificial colors and flavors, is a good source of potassium, antioxidants, and cytokinins, which are plant-based nutrients that spur cell regeneration in the body. Coconut water has also been used as a cure or a preventative of hangovers. However, coconut water is not a miracle drink, and will not cause anyone to lose weight, to stop aging, or to boost immunity. Overall, coconut water is very healthy and moves with the growing consumer trend of eating and drinking healthier foods.

How Long Will This Fad Last?

Probably a while. Not only did a coconut water drink win “2011 Product of the Year” for the beverage industry, but a coconut water drink also won “Best New Beverage.” Coco Cafe, which won the award, was just launched four months ago and is already a hit. The drink is a  mix of coffee and coconut water, and is available in over 200 stores, including Whole Foods and online. Coconut water is also a pricey hit, at $2 a bottle, so industry leaders can expect it to be a big money maker if they can position their coconut water drink well amongst the increasing competition. Coconut water may be a fad, but it also may be a quality drink.


Avatar
Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Credit Suisse withdraws $10 billion from Greensill

Credit Suisse withdraws $10 billion from Greensill

Greensill Capital, a provider of supply-chain financing, is facing further trouble with Credit Suisse, the Swiss bank, withdrawing $10bn of ...
2 days ago
Melrose plans to divest Nortek for $3.5 billion

Melrose plans to divest Nortek for $3.5 billion

Melrose Industries Plc, the UK buyout specialist, plans to divest its US-based Nortek division that makes heating and air conditioning produ...
2 days ago
Honda to Sell Limited Level 3 Autonomous Driving Legend Sedan

Honda to Sell Limited Level 3 Autonomous Driving Legend Sedan

Honda Motor Co Ltd plans to sell 100 of its flagship Legend sedan packed with its Sensing Elite autonomous driving features with level 3 aut...
3 days ago
U.S. Airline Industry Desperate for Next Round of Stimulus

U.S. Airline Industry Desperate for Next Round of Stimulus

Another $15 billion in bailout funds is being considered for the hard-pressed U.S. airline industry by the US Congress, bringing a much-need...
3 days ago
Self-Driving Cars: Meet the Industry Leaders & Laggards

Self-Driving Cars: Meet the Industry Leaders & Laggards

Much like the flying car, the self-driving car has appeared frequently in sci-fi movies and TV shows. Who could forget Bruce Wayne’s favor...
4 days ago
EU’s Data Protection act inadequate to meet new world tech need, says policy drafter

EU’s Data Protection act inadequate to meet new world tech need, says policy drafter

Europe’s data protection laws under the General Data Protection Regulation need to be revised to meet the post-pandemic world’s ...
5 days ago