Coca-Cola now offers Live Positively Green Choices

Coca-Cola offers green choices

Coca-Cola offers green choices

Coca-Cola‘s pro-active ‘green practices’ and adoption of sustainable and ecological positive processes are again in the limelight.

‘Green’ CEO at the helm

Heading Coca-Cola’s ‘greening’ brigade is affable CEO Muhtar Kent, a personable businessman who wears sustainability on his sleeve. Calling their campaign ‘Live Positively,’ the company has integrated this with its core business plan. The policy will address environmental, workplace as well as community and product needs.

Largest power generator

Just few months ago, Coca-Cola Refreshments was rewarded with the proud and acknowledged third place for being the on-site green power generator, the largest in the United States. As part of EPAs Green Power Partnerships, the world-known soft drinks producer was found to have largest installation of landfill-gas-to-energy system at its Atlanta nexus. Most importantly, all energy needs required by the facility, such as electricity, chilled water as well as steam are supplied by itself. This facility is also noted as the largest biogas project in the US and uses bio-fuels, solar panels and fuel cells to produce 48 million Kilowatt-hours each year.

Live Positively –Green Practices

Coca-Cola will go ‘water neutral,’ which means that more water is returned to the world as water is indeed getting more and more important for the future of humankind and keeping the global peace as well. What is important is the fact that this will ensure that carbon footprint for its manufacturing processes will be lowered to 5 percent by 2015 in the developed countries. Furthermore, this will mean that its packaging can be retrieved and recycled.

On another front, the company has also chosen to redesign its ‘can design,’ thereby lowering usage of some materials. With the new design in place, the company will now use nearly 5 percent less aluminum in comparison to cans produced by other brands. Surprising or not, on an annual level this will be savings of nearly 15,000 tonnes of aluminum. The lowered use of aluminum implies that lesser carbon-dioxide is released. Even the thickness has been reworked and the can is now 0.1mm lesser in thickness without compromising on the strength of the can. This means lowering of 78,000 tonnes carbon footprint and translates to 20,000 cars getting off the roads. The quantity of glass used in the production of the bottle too has been reduced and the standard 330ml bottle now uses as much as 20 percent lesser glass, or 210 grams compared to 263 grams earlier. The bottle is now able to hold the same quantity due to the redesign – it is wider by 0.1mm and is shorter by 13mm as well.

Another key aspect that Coca-Cola has strived to achieve is the lowering of the carbon emission. Interestingly, the 330ml can of coke is now known to produce modest 170 grams of carbon-dioxide emissions which is undeniably an improvement. What is more, this is drastically below level of  emissions by 250ml can of passion fruit or mango smoothie by other competing brands.

Bearing social responsibility

Another major move that the company has adopted to align with their sustainable policies is the sponsorship of nearly’ 50,000 blue recycling carts in Chicago. While most other cities run images and pictures on their carts, of generic bottles, in Chicago, the Mayor Rahm Emanuel has roped in Coca-Cola to grant $2.59 million as part of the Earth Day program and contribute to  its ‘greener, more sustainable city.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

Visa takes over Swedish fintech Tink in €1.8bn deal

Visa takes over Swedish fintech Tink in €1.8bn deal

: Visa is committed to perform better in the field of open banking sector by combining its networks and Tink’s modern technologies.
9 hours ago
BP Invests $7 million in Electric Vehicle Charging Technologies

BP Invests $7 million in Electric Vehicle Charging Technologies

Investment in IoTecha is linked with BP’s intention to produce over 70,000 public EV charging points globally by 2030
10 hours ago
Elon Musk’s Starlink satellite internet set to cover the globe soon

Elon Musk’s Starlink satellite internet set to cover the globe soon

Starlink, the satellite internet unit of Elon Musk’s SpaceX, will most likely be able to provide global coverage by September, according to the company’s president Gwynne S
1 day ago
At the next Krispy Kreme IPO, the donut maker aims to raise nearly $4 billion

At the next Krispy Kreme IPO, the donut maker aims to raise nearly $4 billion

Krispy Kreme, the popular donut chain, aims raise roughly $4 billion as it makes one of the biggest IPO debuts at the NYSE.
1 day ago
Panasonic hopes Blue Yonder acquisition will improve its software woes

Panasonic hopes Blue Yonder acquisition will improve its software woes

Most Japanese major companies, which at one time were leaders in consumer electronics, are struggling to find their feet in a world that has moved to digital software. Electronics
2 days ago
Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

The Ikea and Rockefeller foundations are jointly launching a $10 billion fund to promote small-scale renewable power projects in developing nations. Both
3 days ago