California Desert Dreaming: Boom, much more than just a mirage



The community plaza, BOOM, near Palm Springs, California.

The community plaza, BOOM, near Palm Springs, California.

A community for gay retirees in the Californian desert, Boom is about “inclusion, not seclusion; … living, not retiring”.

A $250 million project being financed by Los Angeles-based developer Boom Communities,Inc, the designs are being formulated by architect Matthias Hollwich of Hollwich Kushner in conjunction with ten architecture firms from across New York, Europe and California.

Project Details

Boom Community California Plan

Boom Community California Plan

A planned multi-generational, pedestrian-oriented, culture-driven community to be built on 100+ acres in Rancho Mirage, the Boom project has been planned over two phases: phase 1 will include 300 residences in eight neighborhoods, an entertainment complex, a boutique hotel, a gym, and “state-of-the-art wellness facilities” in phase one, while phase two will add more residences.

One of the primary principles, as stated by architect Hollwich, being  to “ensure that we have a variety of sizes in all price ranges to provide accessibility to all ages – young and old, single and married and families with young children”, the 300 residences of Phase 1 include condos and single-family residences ranging from one bedroom to four bedrooms.

As for the public and commercial buildings, the two boutique hotels have been designed by Sadar + Vuga and Joel Sanders Architect, an indoor-outdoor cafe by Rudin Donner, a clubhouse, gym and spa by J. Mayer H. and a playground and “Healing Fun House” By Arakawa + Gins.

Landscape design for the project has been done by Surfacedesign, Inc., while Diller Scofidio + Renfro have designed the entertainment complex, which includes a rooftop mist disco and market.

Pioneering quality, socially-progressive living

More than anything else, Boom aspires to embrace difference. And provide an environment where a diverse, multi-generational, socially-progressive community can thrive.

While BOOM takes great pride in its architectural achievement, it is about more than new design. BOOM is also about lifestyle and a sense of community.

The demands of the gay community are more ambitious than traditional retirees. Gay Americans have a history of pioneering new ways of living and with BOOM, they want a community that will be open to everyone – young and old, gay and straight.

Further, residents who live at BOOM believe equally in giving back to the community. As a very integral part of living at Boom, residents here will have the opportunity to be active and involved in the many social and sports activities the community offers, as well as BOOM’s mentoring programs for the Desert communities. BOOM is forming a Private Foundation to fulfill these goals and its leadership committees will encourage residents to be as involved as they want to be in giving back to the community.

In information recently released, Matthew Hoffman of Hollwich Kushner indicated that while the group has met with community officials in Rancho Mirage, it hasn’t yet started in on the approvals process.

Even so, publicity materials say the project will break ground in late 2012 and finish up in late 2014.

Vrushti Mawani
Vrushti Mawani, News Editor Industry Leaders Magazine (www.industryleadersmagazine.com)

Recent Posts

Bitcoin vs Gold: Here’s what experts have to say

Bitcoin vs Gold: Here’s what experts have to say

Many say that Bitcoin is the digital version of gold. While gold, like the dollar, is an outdated investment vehicle. We turned to experts to settle the bitcoin vs gold debate.
13 hours ago
Best Pharma Stocks to Buy Right Now

Best Pharma Stocks to Buy Right Now

Industry Leaders has curated a brief list of the best pharmaceutical stocks you can buy right now, along with a list of pharma penny stocks that have the best potential to grow in
1 day ago
Why Is Squid Game So Popular?

Why Is Squid Game So Popular?

The Squid Game segments were watched by at least 132 million people in the first 23 days of the show on Netflix. Know what excited the viewers.
2 days ago
Amazon under Congressional scrutiny for pushing own products over others

Amazon under Congressional scrutiny for pushing own products over others

US judiciary Antitrust Committee writes a letter saying that Amazon is given time till November 1 to prove that it utilizes seller data available to create competing products and p
3 days ago
Porsche’s Taycan EV outsells ICE powered its 911 sports car

Porsche’s Taycan EV outsells ICE powered its 911 sports car

The Porsche Taycan EV has outsold the Porsche 911 sports car for the first time since it was introduced in 2019 by the German automaker.
4 days ago
Tesla expected to make a killing in Bitcoin profits in next earning report

Tesla expected to make a killing in Bitcoin profits in next earning report

The price of Bitcoins has rallied to another high in October after hitting around $64,800 in April. This time it has hit over $58,000 on Oct. 14.
5 days ago