Britons become top internet shopaholics

UK customers are said to be the biggest internet shopaholics

UK customers are said to be the biggest internet shopaholics

While the world is changing, habits of nations are being changed as well. Recent research indicates that Britain not only has become a mobile device-obsessed nation, but also a nation which is highly addicted to online shopping. Britons use their smartphones and tablets to search for TV programs and shopping offers as well. And Britons are top internet shopaholics!

Online shopping – Britain’s new addiction

Research conducted by Ofcom, UK independent regulator, shows that online shopping has become increasingly popular in the UK. The analysis, which compared data collected from 17 countries such as the US, the UK, China, Brazil, Sweden, etc. shows that Britons are just crazy about the latest electronics gadgets and they even beat Japanese in mobile internet use!

But what is more interesting is that the findings of Ofcom’s research indicate that Britons are just internet shopaholics! According to data, the average UK customer spent over £1000-a-year on the web in 2011, up approximately 14 percent in 2010. Just behind UK spenders were Australian customers, who spent nearly £842 per person, and Swedish online clients, who spend approximately £747. Data does not lie and we can without a doubt say that online shopping has gained popularity in the UK.

James Thickett, Director of Research and Market Intelligence at Ofcom, underlines that the results of recent data might be illustrated by the fact that UK customers usually look for for best offers through catalogue shopping. Therefore, it is not surprising that Britons are more prone to online shopping.

In addition, the analysis also shows that Britons like to shop on the move. Approximately a fifth of those, who have smartphones, use them to shop online starting with books and ending with clothes. But UK customers also stand out when it comes to downloading data on mobiles and tablets.

Research of Ofcom also shows that as much as 58 percent of Britons use smartphones, while almost 20 percent have a tablet computer. As for a desktop computer, just 37 percent of Britons use it as the main device to surf in the internet.

Britons also do not disappoint even when it comes to watching TV shows online. Roughly 23 percent of UK internet users watch them every week, compared with about 17 percent of American users.

Certainly, the increasing popularity of social websites, including Facebook , has triggered the growth in use of mobile gadgets such as smartphones and tablets. As much as 40 percent of Britons access their social accounts on the move.

Christmas to see online shopping boom

While Christmas is approaching, more analysts are convinced that the UK is likely to see new a record in online shopping. According to analysts’ estimates, the UK will note approximately 375 million hours shopping online in the last month of the year, compared with about 343 million hours a year earlier.

The growing popularity of online shopping is without a doubt confirmation that habits of common Britons are changed as mobile devices and the internet are becoming an important part of lives. Britons take advantage of that and they got the well-deserved title of internet shopaholics! Certainly they will not let down internet retailers this holiday shopping season.

Avatar
Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Recent Posts

Amazon to host pop-up vaccination clinic in Seattle HQ

Amazon to host pop-up vaccination clinic in Seattle HQ

Amazon Inc. plans to set up a pop-up clinic at its Seattle headquarters on January 24 to help vaccinate 2,000 eligible members of the publi...
6 hours ago
Morgan Stanley raises CEO James Gorman’s pay to $33 million

Morgan Stanley raises CEO James Gorman’s pay to $33 million

James Gorman’s salary ($33 million) is comprised of four parts: a base salary of $1.5 million; a deferred equity award of $7.875 million; ...
15 hours ago
IBM Q4 Profit Up, Banks on Cloud and AI For 2021

IBM Q4 Profit Up, Banks on Cloud and AI For 2021

IBM’s revenue is expected to rise in 2021 and generate adjusted free cash flow of $11 billion to $12 billion for the year. ...
1 day ago
‘World first’: Google threatens to disable search in Australia over proposed new law

‘World first’: Google threatens to disable search in Australia over proposed new law

Google has been at odds with the Australian Government since the latter proposed the ‘world first’ law to make tech companies pay publis...
1 day ago
FCC rejects petition to stay Ligado Network’s 5G rollout

FCC rejects petition to stay Ligado Network’s 5G rollout

The Federal Communications Commission rejected by a vote of 3-2 on Tuesday to freeze the rollout of Ligado Networks’ nationwide mobile bro...
2 days ago
Oil prices rise on hopes of big stimulus money

Oil prices rise on hopes of big stimulus money

The crude oil prices showed an upswing with Brentwood going up to $56.08 a barrel and the US West Texas Intermediate crude oil selling at $5...
2 days ago