BlackBerry’s Square Passport Phone Set To Debut, To Be Priced At $599 Unsubsidized

BlackBerry CEO John Chen shows off the new Passport (left) and Classic phone models.

BlackBerry CEO John Chen shows off the new Passport (left) and Classic phone models.

In an effort to regain some of the lost ground in the global market, BlackBerry Ltd. plans to officially launch its much-anticipated and potentially game-changing Passport smartphone.

The new BlackBerry Passport is scheduled to be launched on Wednesday by the company in Toronto, London and Dubai.

BlackBerry, who was once a leading pioneer in the mobile phone technology, is embarking on potentially the most critical phase of its long turnaround. The company recently concluded a three-year long restructuring process after the smartphones released by the Canadian company failed to impress users. However, renowned security expert and the company’s CEO John Chen’s experience might prove that its new devices and services are capable of generating sustainable new streams of revenue and help BlackBerry to re-establish itself as a niche company.

The BlackBerry Passport’s unique square-shaped form factor seems to be targeted toward the business user or the professional user who has lots of business to do. While most recent devices reach lengths of around 5.5 inches, BlackBerry Passport will measure 5.04 x 3.56 x 0.37 inches. The hefty wide touchscreen is crafted for reading highly detailed documents such as medical charts and spreadsheets. The combination of a large touchscreen and a practical keyboard might also draw professionals who do more than just social media and videos on their smartphones. The company is working towards generating sales in a global smartphone market where growth is increasingly focused on segments that are lower-priced.

The new BlackBerry Passport features a resolution of 1440 x 1440, 453-pixel density and Corning Gorilla Glass 3 protection. The 4.5 inches diagonal means that Passport will provide 453 PPI. The handset’s hardware will reportedly have a Qualcomm Snapdragon 800 quad-core processor running at 2.2 GHz, 3GB of RAM and 32GB of storage memory that can be expanded up to 64GB via microSD. The smartphone will rely on Adreno 330 to offer a smooth visual experience. The whole pack will be powered by a 3450 mAh Li-Ion battery offering up to 36 hours of use, and connectivity options that include LTE, Wi-Fi 802.11ac, GPS, Bluetooth, HSPA+ and NFC. As for software, the BlackBerry Passport will run BlackBerry OS 10.3. The device also boasts a QWERTY keyboard, a 16-megapixel primary camera along with a 2-megapixel secondary shooter.

The device which will go on sale starting Wednesday will cost $599 in the U.S. off contracts. Other markets around the world will also have instantly availability after launch. Prices outside the United States haven’t been released yet.

Compared to different models of the iPhone 6 and Samsung’s Galaxy S4 that’s currently on sale, there’s a price cut of about $50 to $250. But will the price be low enough to allow BlackBerry to recover?

Off-contract pricing for some recently announced smartphones that the Passport will be competing with:

Apple iPhone 6 (16B): $649
Apple iPhone 6 Plus (16GB): $749
Samsung Galaxy Note 4 (32GB): $825
Samsung Galaxy Alpha (32GB): $612

Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Recent Posts

Panasonic hopes Blue Yonder acquisition will improve its software woes

Panasonic hopes Blue Yonder acquisition will improve its software woes

Most Japanese major companies, which at one time were leaders in consumer electronics, are struggling to find their feet in a world that has moved to digital software. Electronics
9 hours ago
Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

The Ikea and Rockefeller foundations are jointly launching a $10 billion fund to promote small-scale renewable power projects in developing nations. Both
2 days ago
EC initiates another probe into Google’s adtech practices

EC initiates another probe into Google’s adtech practices

EU antitrust regulators are planning a formal investigation into Google’s digital advertising practices by the end of this year. Google is already facing unprecedented regulatory
2 days ago
Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

The Covid-19 pandemic ravaging the world for more than a year has forced companies and organizations to find viable solutions to keep the business going. Most found a solution in w
3 days ago
Meme stocks frenzy and 3 companies to follow

Meme stocks frenzy and 3 companies to follow

The doom and gloom about the stock market that has been predicted since the pandemic started has abated somewhat with the resilience shown by investors (helped by low-interest rate
3 days ago
US Space Force allows repurposed SpaceX rocket to launch GPS satellite

US Space Force allows repurposed SpaceX rocket to launch GPS satellite

A GPS navigation satellite built by Lockheed Martin is set to ride a reused SpaceX booster on a launch from Cape Canaveral, Florida, Thursday. It will be the first time a military
4 days ago