Blackberry Ltd. is adding another upgrade to its Blackberry Messenger for iPhone and Android users that will don new features, including BBM Channels, to its messaging platform.
The new fix comes four months after Blackberry started BBM on Apple Inc's. iOS platform and Google Inc's. Android programming (BBM had formerly just been accessible to Blackberry clients). The decision to open up BBM across different platforms has helped them increase their user base.
The announcement comes only three days after it was accounted for that Andrew Bocking, some time ago the official VP of BBM, might be leaving the inundated smartphone maker.
Blackberry revealed on Monday that John Sims, the organization's recently introduced president of Global Enterprise Solutions, might be taking control over the BBM division.
The updated BBM application adds several new features, including:
• BBM Voice – A voice-over-IP (VoIP) service that enables users to make free phone calls to other BBM users over a WiFi or mobile data connection
• DropBox Integration – BBM users can send large files to fellow BBM contacts using their dropbox account
• BBM Channels – A service which enables users to subscribe to feeds from brands, companies or celebrities in a manner similar to following someone on Twitter or liking to a page on Facebook
The choice to roll the BBM division into the organization's enterprise division is the most recent move by Blackberry CEO John Chen that seems to refocus the once dominant smartphone maker on its core business users. Mr. Chen has made it clear that he accepts Blackberry's way to recovery lies with its core business enterprise users as he tries to turn around the battling Waterloo, Ont.-based organization.
BBM Channels is in Blackberry's arrangements to change BBM from a messaging platform into a versatile mobile social network, and a potential source of income for the company.
When Blackberry reported from last quarter profit in December, Mr. Chen said that he sees a future for BBM in enterprise, and that the stage would inevitably be a source of income for the organization sooner or later on.