Even though Thanksgiving is just a few days away, the holiday shopping season spree has already begun. And yes, these days holiday in general does not have much in common with the present Black Friday Frenzy which starts over the one-month long season of haunting for holiday deals. It almost seems as Native Americans, Pilgrims and Santa Claus are only nice-looking icing on the holiday season’s cake. During the holiday season everything revolves around shopping. That matters and that is the truth.
Retailers know about it and they want to take advantage of this holiday shopping spree. Therefore Black Friday, which officially marks the beginning of the holiday shopping season, is used to lure as many consumers as possible. Of course it is nothing surprising as retailers just want to earn. But… There is always a "but".
Black Friday Deals on Thanksgiving
Since last couple of years the Black Friday deals have been launched earlier and earlier. Actually Black Friday shopping starts not on Friday, but Thanksgiving night or even evening. Many retailers start at midnight. In 2011, several retailers including Wal-Mart Stores Inc. and Target Corp. decided to launch their Black Friday shopping on Thanksgiving night just few hours after the completion of the Thanksgiving dinner.
The launch of Black Friday deals on Thanksgiving is becoming more popular as some retailers feel forced to do that to keep up with its bigger competitors including Wal-Mart Stores Inc., Target Corp. and Sears. And this 2012 Black Friday is to start at 8 p.m. Thursday at Wal-Mart, Toys R Us and Sears stores. Target is to launch its Black Friday deals at 9 p.m. Best Buy Co. Inc. will open its stores right at midnight and it seems that the retailer wants to play safe.
Those retailers, which decided to open their stores on Thanksgiving, underline the importance of the opening weekend of the holiday shopping season. Molly Snyder, spokesperson for Target Corp., noted: “The holiday season is highly competitive, and Thanksgiving weekend is one of the busiest shopping times of the year,” adding that the decision to launch the Black Friday shopping on Thanksgiving was caused by the market requirement.
A must-have item of 2012 Black Friday has not yet been decided. According to analysts, Nintendo Co.’s Wii U may be a hit of the holiday shopping season.
Data released by the National Retail Federation showed that approximately 226 million shoppers during the same holiday weekend in 2011. Over 86 million people took part in the holiday shopping spree on 2011 Black Friday. According to new research, roughly 147 million shoppers are expected to participate in the upcoming Black Friday weekend.
Black Friday – New Holiday
Certainly the growing popularity of Black Friday and the tendency to move Black Friday deals on Thursday indicate the increasing commercialization of the holiday season, which is more often called the holiday shopping season. Even some say that Black Friday is not the part of the holiday season as it has become an independent holiday.
But this new holiday has also a dark side. Black Friday witnesses chaotic and sometimes even violent scenes which mark the beginning of the holiday shopping season. So where is the spirit of the holiday season?