Australia’s Domino’s Pizza Enterprise recently planned for an Uber-inspired delivery tracker. The company holds master-franchise rights to the Domino Brand’s located at Australia, Japan, France, New Zealand and The Netherlands.
Australia’s Domino’s Pizza Enterprise is the first company that will allow its customers to track their pizzas’ journey at their doorstep using smartphones, TV screens and tablets. With this enticing app, pizza lovers will get to know, how close they are to getting their first mouthful.
The Chief executive of the Australian’s Domino’s Pizza Enterprise, Mr. Don Meij said in an interview that in the delivery business, it’s a dark spot and added that it would be fully transparent and disclosed.
The GPS Driver Tracker app will display customers a map tracking their pizzas’ journey in real-time and live. To make it more engaging and amusing, the app will also reveal the driver’s name, and additionally carry an essence of fun facts viz. driver’s favorite football team, music that is being played on the way, their driving speed and time. The tracker will start working when a customer places an order to deliver pizza, from the time when it gets cooked, till pizza gets delivered at their door step.
According to a source, it has announced that the GPS is scheduled to be available in Australia by the end of the July, 2015, in the Netherlands by Christmas, and in France, Japan, and Brazil by the end of the year, 2016. It has also unveiled that Brisebane-based Domino’s company told to media that they got inspired by the Uber Tech Inc.’s ride sharing app.
Currently, the company is monitoring the pizza delivery order’s progress only until the pizza-boy leaves the store. Don Meij, CEO and MD of Dominos said, “The GPS tracking delivery services will shrink waiting time, mainly by discouraging errant driver behavior by keeping an intention to improvise the road safety.” He added, “There is a lot of behavior where you can learn and alter as a good outcome.”
At present, unlike Uber, the Domino’s pizza delivery service isn’t grossing much, and it relies on its own vehicle and staff to carry out the pizza delivery services. Dominos, previously known as a local business called Silvio’s Dial-A-Pizza, is now planning to forge a good brand reputation in the market as Australia’s the most tech-savy food outlet.
In the past year, it has launched its app- Pizzal Mogul, that lets their customers design their own style of pizza and selling it on the social media sites.
In 2009, the share price of Australia’s Domino’s Enterprise has increased to eightfold as, it has rolled out the thousand of new store by offering it’s delivery service in order to shrink pizza-delivery timings, and embracing as a digitally-centered marketing strategy.
This is great news for pizza lovers. The youths and other people will able to enjoy how pizza-flyers are making their ways to reach at their doorstep. With the Uber-inspired creativity, the Domino’s brand is surely going to gain a huge market country wide through its pizza tracker delivery app.