Australia’s Domino’s Plans Uber-inspired Pizza tracker app

Australia’s Domino’s Pizza Enterprise is the first company that will allow its customers to track their pizzas' journey.

Australia’s Domino’s Pizza Enterprise is the first company that will allow its customers to track their pizzas’ journey.

Australia’s Domino’s Pizza Enterprise recently planned for an Uber-inspired delivery tracker. The company holds master-franchise rights to the Domino Brand’s located at Australia, Japan, France, New Zealand and The Netherlands.

Australia’s Domino’s Pizza Enterprise is the first company that will allow its customers to track their pizzas’ journey at their doorstep using smartphones, TV screens and tablets. With this enticing app, pizza lovers will get to know, how close they are to getting their first mouthful.

The Chief executive of the Australian’s Domino’s Pizza Enterprise, Mr. Don Meij said in an interview that in the delivery business, it’s a dark spot and added that it would be fully transparent and disclosed.

The GPS Driver Tracker app will display customers a map tracking their pizzas’ journey in real-time and live. To make it more engaging and amusing, the app will also reveal the driver’s name, and additionally carry an essence of fun facts viz. driver’s favorite football team, music that is being played on the way, their driving speed and time. The tracker will start working when a customer places an order to deliver pizza, from the time when it gets cooked, till pizza gets delivered at their door step.

According to a source, it has announced that the GPS is scheduled to be available in Australia by the end of the July, 2015, in the Netherlands by Christmas, and in France, Japan, and Brazil by the end of the year, 2016. It has also unveiled that Brisebane-based Domino’s company told to media that they got inspired by the Uber Tech Inc.’s ride sharing app.

Currently, the company is monitoring the pizza delivery order’s progress only until the pizza-boy leaves the store. Don Meij, CEO and MD of Dominos said, “The GPS tracking delivery services will shrink waiting time, mainly by discouraging errant driver behavior by keeping an intention to improvise the road safety.” He added, “There is a lot of behavior where you can learn and alter as a good outcome.”

At present, unlike Uber, the Domino’s pizza delivery service isn’t grossing much, and it relies on its own vehicle and staff to carry out the pizza delivery services. Dominos, previously known as a local business called Silvio’s Dial-A-Pizza, is now planning to forge a good brand reputation in the market as Australia’s the most tech-savy food outlet.

In the past year, it has launched its app- Pizzal Mogul, that lets their customers design their own style of pizza and selling it on the social media sites.

In 2009, the share price of Australia’s Domino’s Enterprise has increased to eightfold as, it has rolled out the thousand of new store by offering it’s delivery service in order to shrink pizza-delivery timings, and embracing as a digitally-centered marketing strategy.

This is great news for pizza lovers. The youths and other people will able to enjoy how pizza-flyers are making their ways to reach at their doorstep. With the Uber-inspired creativity, the Domino’s brand is surely going to gain a huge market country wide through its pizza tracker delivery app.

 

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

The Ikea and Rockefeller foundations are jointly launching a $10 billion fund to promote small-scale renewable power projects in developing nations. Both
10 hours ago
EC initiates another probe into Google’s adtech practices

EC initiates another probe into Google’s adtech practices

EU antitrust regulators are planning a formal investigation into Google’s digital advertising practices by the end of this year. Google is already facing unprecedented regulatory
17 hours ago
Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

The Covid-19 pandemic ravaging the world for more than a year has forced companies and organizations to find viable solutions to keep the business going. Most found a solution in w
1 day ago
Meme stocks frenzy and 3 companies to follow

Meme stocks frenzy and 3 companies to follow

The doom and gloom about the stock market that has been predicted since the pandemic started has abated somewhat with the resilience shown by investors (helped by low-interest rate
1 day ago
US Space Force allows repurposed SpaceX rocket to launch GPS satellite

US Space Force allows repurposed SpaceX rocket to launch GPS satellite

A GPS navigation satellite built by Lockheed Martin is set to ride a reused SpaceX booster on a launch from Cape Canaveral, Florida, Thursday. It will be the first time a military
3 days ago
Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Walt Disney CEO Bob Chapel says the company’s advertising revenue for the upcoming fall television season was strong and went up by “double-digits” compared to 2019.
5 days ago