Why Apple’s HomePod Will Be So Expensive

PUBLISHED BY
Anna Domanska



TAGS:


5 years ago



THRD_IDMerit_Ad

Square-Add

Apple launched a smart home speaker called HomePod to put a period on the runaway popularity of Amazon Echo and Google Assistant. If you ask me, the device looks like a miniature version of the 70s-era furniture speakers – there’s nothing Apple-esque in terms of design. It’s not unusual for Apple to charge a premium for an upscale product. Without exception, the Apple HomePod price reflects the Cupertino company’s profitable position in the markets in which it competes.

Look at HomePod speaker’s (un)timely launch. It’s like Apple is desperately trying to play catch-up. Amazon launched the Echo way back in 2014, and Google introduced its rival, Google Home, in 2016. The Apple HomePod won’t start shipping until December 2017, and is twice as expensive as the two homeboys.

Apple HomePod: $349
Amazon Echo: $180
Google Assistant: $129

So, why the exorbitant HomePod price tag? We’ll get to that later. Let’s first take a look at the HomePod features.

apple-homepod-price

At the WWDC 2017, Apple’s Phil Schiller announced the new HomePod speaker, which is designed to turn Siri into an all-pervasive musicologist.

Apple HomePod Features

At the WWDC 2017, Apple’s Phil Schiller announced the new HomePod speaker, which is designed to turn Siri into an all-pervasive musicologist. You say, “Hey Siri,” and ask it to play something. Play Coldplay. Or, play iHeartRadio.

While music is the key focus here, Apple is also working on optimizing Siri to be a home assistant. Let’s not forget that the HomePod is basically a smart home speaker. It’s still very much going to compete against Amazon Echo or Google Home. It can be used to stream podcasts, send messages, get updates on weather, traffic, sports, and control smart home devices connected using Apple’s HomeKit.

The HomePod is small, cylindrical unit, wrapped in a honeycomb mesh. The top surface of the smart home speaker is touch sensitive. It can be used to play music and adjust the volume with a simple tap.

The smarthome speaker contains Apple’s A8 chip. You’ll find the same chip in the iPhone 6 and 6 Plus. Voice commands are picked up by the six microphones that circle in the middle of the HomePod. One can pair two speakers together or link with compatible devices to create a multi-room system. The HomePod sound quality is as impressive as it gets. In comparison, the Sonos 3 appears sub-par.

Why the $349 Apple HomePod Price Tag?

Two words: precision engineering.

You rarely get to see an iPhone hanging. The overall finish of the product is sublime. You cannot expect the same from Amazon or Samsung or any other tech company. The way Apple products are engineered, you cannot argue that it’s expensive as the precision is of the highest quality.

Apple knows a very little percentage of its consumers care about fancy features. On the other hand, other companies focus little on day to day, normal functioning features and in the process they devalue a majority of their consumer-base.

Also, Apple launches its products once in a year. It doesn’t have competition from its own products. Apple consumers are rest assured that the gadget they’re buying isn’t going to be devalued anytime soon. This kind of scarcity that Apple creates has people line up to get first hand.

Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Leave a Reply

Your email address will not be published.

Recent Posts

Beeple Getting Hacked Resulted in His Followers Losing Over $438,000 in Crypto

Beeple Getting Hacked Resulted in His Followers Losing Over $438,000 in Crypto

Two tweets were posted using NFT artist Beeple’s account. The first one promoted an exclusive collection with Louis Vuitton. The second tweet announced that Beeple would soon rel
43 mins ago
Microsoft Selling Metaverse to Kawasaki: It’s A Whole New World

Microsoft Selling Metaverse to Kawasaki: It’s A Whole New World

Microsoft’s corporate vice president of mixed reality, Jessica Hawk, recently told CNBC that the metaverse will change how people function across a variety of devices and platfor
3 hours ago
Cryptocurrency Market Updates: Bitcoin Could Hit $500,000 Per Coin

Cryptocurrency Market Updates: Bitcoin Could Hit $500,000 Per Coin

On March 15, Novogratz went so far as to predict that the Bitcoin future price will reach half a million dollars per coin by 2027. He made this statement at the Bitcoin 2022 confer
1 day ago
Klarna CEO Uses Pre-Recorded Message For Laying Off Employees

Klarna CEO Uses Pre-Recorded Message For Laying Off Employees

Managers and HR personnel must be coached on how to compassionately convey the message as it is one of the most difficult conversations an individual can have. Open and honest comm
1 day ago
China Might No Longer Be An Apple Manufacturing Country

China Might No Longer Be An Apple Manufacturing Country

The iPad manufacturer has previously sought to remove China as the main Apple manufacturing country. Trade tensions and a strict Covid-19 policy has previously resulted in supply c
2 days ago
D.C. Refuses to Let Zuckerberg Wash His Hands Off Cambridge Analytica

D.C. Refuses to Let Zuckerberg Wash His Hands Off Cambridge Analytica

In the same year, Racine had sued Meta, then known as Facebook, for failing to protect user privacy and deceiving them about how much data is collected and how it was used. The Att
2 days ago