Apple Inc. on a buying spree; acquires digital mapping firm BroadMap and note-taking app Catch

Apple Inc.

Apple Inc.

Apple Inc.’s buying spree continues. It has reportedly acquired two companies, mapping company  BroadMap and note-taking firm Catch.

The Cupertino-based company purchased both the companies for an undisclosed amount. While BroadMap, which is a mapping firm, was acquired in the first half of 2013, Catch was acquired in recent months.

BroadMap is an extensive and expanding mapping firm with many different products and services. It has detailed expertise in managing, sorting, and analyzing mapping data, and its technology has been applied by several large companies and government agencies. BroadMap has expertise and technologies that could come handy in bettering Apple’s own mapping data, which the company uses for its iOS and OSX Maps app.

Report claims that Apple only acquired BroadMap’s team and technology, while the Cupertino-based firm does not own the company or its name. Moreover the report also notes LinkedIn profiles of some BroadMap’s employees who are now employed at Apple’s mapping software.

BroadMap lists its different areas of expertise on its website. While BroadMap does not have a central feature that could be incorporated into Apple’s existing product (like transit or indoor mapping functions), BroadMap’s expertise in sorting data, cartography, points of interest, enterprise integration, geocoding, web development, and mobile application development would be priceless to Apple CEO Tim Cook and Apple Services Senior Vice President Eddy Cue’s who hopes that the  Apple Maps could reach up to the expectations of Apple’s customers.

Furthermore, it seems likely that Apple bought Catch which was reported to have officially shutdown in August citing a “difficult decision to take the company in a different direction.”  Catch app was a popular cross-platform note-taking app which permitted users to capture notes and images from various sources, both on mobile devices and through the web browser. Catch was also favourite among many productivity application fans and also with Apple. As a matter of fact, Apple promoted the Catch application across various marketing platforms.

Report states that the Catch acquisition could assist Apple in many ways, including enhancing Apple apps and services like iCloud, Notes, Reminders and Siri.

Apple has acquired around 15 companies in 2013, however, as of now only ten companies, including these two have been disclosed. Those revealed thus far include mapping companies Locationary, HopStop, and Embark, semiconductor firms Passif and PrimeSense, media discovery app Matcha, Twitter analytics outfit Topsy, data compression startup AlgoTrim, and personal assistant app Cue.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

Supply chain crisis bad news for automotive industry leaders

Supply chain crisis bad news for automotive industry leaders

The world’s biggest car companies are on track to lose production of 7.7 million vehicles in 2021. The forecast advices automakers on supply chain and other issues.
2 days ago
Scammers dupe Apple fans with free bitcoin lure

Scammers dupe Apple fans with free bitcoin lure

Savvy scammers used a fake event stream, a fake Apple website, and the promise of free bitcoin to lure fans into opening up their wallets.
3 days ago
Japan’s MUFG offloads Union Bank to U.S. Bancorp for $7.3 billion

Japan’s MUFG offloads Union Bank to U.S. Bancorp for $7.3 billion

The total amount of cash to be received as part of MUFG Union Bank’s sale to Bancorp is $7.3 billion (800 billion yen).
4 days ago
Evergrande: A black swan event that could spook markets

Evergrande: A black swan event that could spook markets

EverGrande is now known as the “world’s most indebted property developer” and serves as a symbol of corporate excess.
5 days ago
Moderna vaccine more effective than Pfizer, study says

Moderna vaccine more effective than Pfizer, study says

Moderna’s Covid-19 vaccine does a slightly better job of preventing coronavirus-related hospitalizations and emergency department visits.
7 days ago
iPhone 13 and iPhone 13 Pro: Specifications, Release Date, Features and much more

iPhone 13 and iPhone 13 Pro: Specifications, Release Date, Features and much more

Apple iPhone 13 Pro and iPhone 13 Pro Max can be a hit with its ever new technology A15 Bionic chip and other cool profound features.
1 week ago