Apple Inc. on a buying spree; acquires digital mapping firm BroadMap and note-taking app Catch
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Apple Inc.

Apple Inc.

Apple Inc.’s buying spree continues. It has reportedly acquired two companies, mapping company  BroadMap and note-taking firm Catch.

The Cupertino-based company purchased both the companies for an undisclosed amount. While BroadMap, which is a mapping firm, was acquired in the first half of 2013, Catch was acquired in recent months.

BroadMap is an extensive and expanding mapping firm with many different products and services. It has detailed expertise in managing, sorting, and analyzing mapping data, and its technology has been applied by several large companies and government agencies. BroadMap has expertise and technologies that could come handy in bettering Apple's own mapping data, which the company uses for its iOS and OSX Maps app.

Report claims that Apple only acquired BroadMap's team and technology, while the Cupertino-based firm does not own the company or its name. Moreover the report also notes LinkedIn profiles of some BroadMap's employees who are now employed at Apple's mapping software.

BroadMap lists its different areas of expertise on its website. While BroadMap does not have a central feature that could be incorporated into Apple’s existing product (like transit or indoor mapping functions), BroadMap’s expertise in sorting data, cartography, points of interest, enterprise integration, geocoding, web development, and mobile application development would be priceless to Apple CEO Tim Cook and Apple Services Senior Vice President Eddy Cue’s who hopes that the  Apple Maps could reach up to the expectations of Apple’s customers.

Furthermore, it seems likely that Apple bought Catch which was reported to have officially shutdown in August citing a "difficult decision to take the company in a different direction."  Catch app was a popular cross-platform note-taking app which permitted users to capture notes and images from various sources, both on mobile devices and through the web browser. Catch was also favourite among many productivity application fans and also with Apple. As a matter of fact, Apple promoted the Catch application across various marketing platforms.

Report states that the Catch acquisition could assist Apple in many ways, including enhancing Apple apps and services like iCloud, Notes, Reminders and Siri.

Apple has acquired around 15 companies in 2013, however, as of now only ten companies, including these two have been disclosed. Those revealed thus far include mapping companies Locationary, HopStop, and Embark, semiconductor firms Passif and PrimeSense, media discovery app Matcha, Twitter analytics outfit Topsy, data compression startup AlgoTrim, and personal assistant app Cue.

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