Apple buys a firm specialized in 3D sensory technology

apple glass

After the all the rumors about the possible acquisition of the Israeli fables semiconductor firm PrimeSense by Apple, the Cupertino-based tech giant has confirmed the deal. However, the figures and financial details of the purchase were not disclosed; some reports said that Apple paid $360 million. PrimeSense, best known for creating the gesture control for Microsoft’s Xbox 360 Kinect in 2010, is a company focused on robotics, retail, healthcare businesses, and interactive displays.

What about 3D sensory technology?

Apple’s decision to buy the Israeli fables semiconductor firm comes at a time when companies are increasingly researching and experimenting with gesture control and 3D sensory technology. In October 2011, the Cupertino-based tech giant filed for a patent for new techniques to control devices without any physical contact. Called “Real Time Video Process Control Using Gestures”, the filing described how users will be allowed to “throw” content –transfer it from one Apple product to other—using contact-free hand movements. Experts said that the acquisition of PrimeSense, which specializes in developing gesture control technology, will help Apple introduce such features.

Furthermore, PrimeSense disclosed its more recent update in 3D sensory technology during a Google developer’s conference last May: they shrank down the sensor used in the Kinect in order to make it work in the Nexus 10 table. According to the Israeli fables semiconductor firm, its gesture control technology gives devices the skill to observe a scene in three different dimensions. In other words, devices observe movements and then translate them into a synchronized image stream, which is the same process human beings go through. Then, PrimeSense’s technology processes these images and converts them to information such as: Identification of people, their movements, gestures, and body properties; location of floor and walls, and classification of things such as furniture.

The future…

Taking in consideration the current technology trends, the Cupertino-based tech giant can use the gesture control technology in different ways. For instance, the firm could incorporate it to Apple TV and create something similar to Microsoft’s Kinect, which would allow users to control the company’s set-top box with movements and gestures. Other possibility could be including upgrades in mobile devices, so that users are able to control their smartphones and tablets with gestures in the near future.

Avatar
Laura Gomez

Recent Posts

Babcock facing writedowns of £1.7 billion, plans to cut 1000 jobs

Babcock facing writedowns of £1.7 billion, plans to cut 1000 jobs

Babcock International Group PLC, the UK defense contractor, said that a comet review for the financial year ending March 21 had identified impairments and charges totaling approxim
6 hours ago
France’s water management utilities, Veolia and Suez, finally merge after long battle

France’s water management utilities, Veolia and Suez, finally merge after long battle

Veolia and arch-rival Suez, the two French waste management utility companies, have struck a deal worth nearly 13 billion euros ($15.44 billion)to merge after months of wrangling.
1 day ago
Impossible Foods mulling IPO at $10 billion valuation

Impossible Foods mulling IPO at $10 billion valuation

Impossible Foods, the makers of the widely popular plant-based burgers, plans to go public with a likely valuation of $10 billion. The vegan burger company was valued at $4 billion
1 day ago
Aramco sells minority stake to EIG Group-led consortium for $12.4 billion

Aramco sells minority stake to EIG Group-led consortium for $12.4 billion

Energy giant Saudi Aramco is selling a minority stake for 12.4-billion-dollar in a newly formed oil pipeline business to a consortium led by US-based EIG Global Energy Partners. Th
1 day ago
Elior acquires Nestor, the single meal food delivery startup

Elior acquires Nestor, the single meal food delivery startup

Elior, the corporate catering company, has acquired the French startup Nestor for an undisclosed amount. Nestor, a Paris, France-based food delivery service, started in 2015 with a
4 days ago
Axa gears to buy office space worth €800m in European cities

Axa gears to buy office space worth €800m in European cities

Axa Investment Managers, the French fund house, is not too worried about predictions that the post-pandemic world will see more people working from home and office real estates shr
4 days ago