Burstly, a Santa Monica, California-based startup and maker of popular app management and analytics platforms for developers has been acquired by the Apple. Terms of the deal however, remain undisclosed. Burstly has a history of keeping its deal under wraps from the public eye. In 2011, it had acquired TestFLight yet the news of the deals weren’t out until March 2012.
Burstly had raised $7.3 million from Upfront Ventures, Rincon Venture Partners, Softbank Capital and others in seed and Series A funding.
Its product – TestFlight, is used by developers and end-users to computerize, and manage the beta testing of apps thereby making the laborious and demanding process of mobile application testing much simpler. It also offers a mobile-web interface that can push out apps and updates to testers on the go. A week ago, TestFlight had announced that it shall be terminating android support starting March 21. Although it is quite possible that general iOS support might disappear too. Developers still have a hoard of other apps providing similar series such as HockeyApp.
It has also created an app ad management platform called SkyRocket. It remain indistinct what Apple plans to do with TestFlight. Apple has a very secure platform where apps have to go through rigorous evaluation before publishing them on the App Store. What is notable is that Apple still have permitted a network of third-party mobile app-testing platforms like TestFlight and HockeyApp to survive. Some developers use Apple’s own enterprise app deployment platform to work.
Very recently, Apple had addressed the testing problem faced by developers by expanding the number of app promo codes from 50 to around 100. The promo codes are allocated to tester base such as press and reviewers prior to the app going public.
Google offers developers the facility of managing beta tests and rollouts within its Google Play Developer Console. Microsoft as well offers beta testing tools .aspx for Windows Phone 7.1 and Windows Phone 8.
In 2012, Apple acquired fingerprint-security firm AuthenTec Inc., whose technology was used in iPhone 5s. It also bought several navigation companies to improve its mapping software.