All the recent upgrades in automotive computing systems and the integration of Google’s mobile technology into vehicles have raised questions concerning how compatible are consumers’ habits with this kind of technology and if they will be able to control the massive compilation of personal data that android-powered cars are expected to generate in the years to come.
Multiple deals between tech giants and automakers have been announced during the last week. For instance, Google is bringing its mobile technology, previously aimed at smartphones, right into the dash of vehicles that will connect their systems directly to the Internet through 4G wireless signals. The growing alliance between Detroit and Silicon Valley has executives excited over the moneymaking and technological opportunities that the upgrades in automotive computing systems represent; however, will consumers be able to drive these futuristic vehicles without being followed by Google adds constantly? Will they be able to control all the personal data that the cars will produce?
While the United States laws are vague about how to control the privacy of all that information, people are starting to wonder whether the computers in the android-powered cars will be able to prove that a driver was speeding or if they, as owners of the vehicle, will be able to stop Google from keeping track on them as it seeks to sell targeted ads.
How far will the car go?
One clear example of how Google’s mobile technology in automobiles will become engaged with users can be explained through Audi’s vehicles, where drivers will be able to ask Google to check traffic for the best route downtown, send calendar invitations to guests, or even make reservations at a restaurant –without the need of using smartphones. Furthermore, a tablet running Google’s Android OS will pop out of the dashboard so that passengers can look for YouTube clips, audio books, music, and the list continues.
The automakers have assured that the responsible for the personal data will be the tech giant and, for safety reasons, the information will be stored in servers and not in the android-powered cars. Google declined to answer questions about how it would use geographic and other kind of personal data and how it could eventually be used in advertising. Privacy experts say that the search giant has much to gain from this alliance, smartphones can be turned off, but running cars will be able to feed data constantly.