Earlier in May, Amazon announced integration with Twitter to introduce a new #AmazonCart hashtag system, one which would instantly add a purchasable item from user’s Twitter feed into their shopping cart on Amazon. On Wednesday, the company expanded its Twitter functionality by introducing a new hashtag for shoppers, #AmazonWishList which will post a tweeted product to the users Amazon Wish List.
In order for any of this to work, customers must first connect their Twitter account to their Amazon account via amazon.com/social. After doing so, customers can then shop and wish for items just by tweeting, adding it to “#AmazonCart,” or “#AmazonWishList.” If the items are added to the cart, the customer has to log into their Amazon account to finalize the purchases made. In the case of the Wish List, it will be included in their Wish List, where friends and family can view their gift preferences.
"Arriving just in time for the holiday shopping season, Amazon introduces #AmazonWishList, allowing customers to add items to their Amazon Wish List without leaving Twitter. Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add '#AmazonWishList' to the reply on Twitter and the product is added to their Amazon Wish List", says Amazon.
Amazon will not be required to share profits with Twitter when customers include products to their Amazon shopping cart, or when they finalize the purchase from his or her account. So essentially, the hashtag system is advantageous to Amazon as long as people make use of it to buy products.
Amazon’s Wish List feature is a pretty popular tool around the holiday season that intends to help shoppers find, give and receive items they want most. It also should help reduce some of the returns, which can cost retailers millions of dollars. Last holiday season, its customers added 7 books and 5 toys every second to Wish Lists, and 1 in 3 users worldwide wished last year, with 50 items added to Wish Lists per second, the company noted.
Besides the Twitter integration, Amazon has also come up with a new “Save a Photo” feature to its Wish List service that lets customers snap a picture of anything and post it to their list. The “Don’t Spoil My Surprises” feature in the service hides from the Wish List creator the products that friends and family purchase, so every gift remains a surprise. Once an item is purchased from an Amazon Wish List, other buyers will view only what remains on the Wish List in order to avoid duplicates.