Last week, Amazon India quietly introduced a new feature on its website – Amazon flight tickets booking. It has partnered with a local ticketing company ClearTrip to add a flight booking feature in its payments app. This new feature has only been rolled out in Amazon India.
Amazon launched its payments app Amazon Pay in India in 2016. Since then, myriad of different features have been added. The app allows bill payments, purchase of cable subscriptions, and cashback offers. Amazon is known to lure customers with attractive cashback offers. It is following the same strategy for the Amazon flight tickets booking. Local media also reported Amazon’s plan to enter into the food-delivery space.
India is one of the fastest growing markets. Its e-commerce boom has attracted many tech unicorns to invest heavily in the country. India is Amazon’s largest international market and also a very important one. It is there where Amazon tests all its fresh ideas. This also marks the retailer’s efforts to be an all-inclusive company. Last month, the company also revealed its plan to launch a super app in India which will offer end-to-end fulfillment to customers, ranging from ticket booking to food delivery. On these lines, it also acquired Tapzo - India's first all-in-one app that allows users access to 35+ apps in its platform.
Amazon’s inability to compete with Chinese giants like Alibaba and JD.com also increases the importance of the Indian market in the South Asian region. Currently, two US-owned e-retailers – Amazon and Walmart owned Flipkart, dominate the Indian e-commerce market. Between these two companies, market share is estimated to be around 80 percent. Morgan Stanley previously estimated the Indian e-commerce market to be valued at $200 billion in revenue by 2027. Amazon’s plans to increase its foothold in this growing market can only be called preparing for the future.