Amazon Launches Exclusives Store in Online Marketplace for Selling Innovative New Products

Amazon Exclusives store

Amazon Exclusives store

E-commerce titan Amazon is providing consumers a place to get a first look at the company’s fledgling brands and products, including products featured on the TV show Shark Tank.

Amazon on Wednesday launched a virtual marketplace called Amazon Exclusives store. The branded store within Amazon’s own digital storefront offers consumers a wide range of new and innovative products created by small businesses.

“Our mission on behalf of customers is to make Amazon the destination for brands and innovators to launch and sell their products, providing our customers early access to new products,” Amazon Marketplace VP Peter Varicy said in a press release.

The Amazon Exclusives store includes an interesting mix of products like electronics, accessories, toys, sporting goods, shoes and other products available through Amazon or the brand’s own site. Product inventors trying to find their niche and small companies seeking wider distribution might find a great partnership here.

Currently on offer are a line of device chargers from Jackery, US$70 Hot Chocolate Design’s Chocolaticas, Mariquita shoes, iPhone camera attachments by Olloclip, paddle boards by Tower and US$75 Zackees LED turn-signal gloves that alert cars when a cyclist makes a hand signal to turn.

The focus in Amazon Exclusives is on small businesses offering unique products that the average consumer might not know about, Amazon said.

The online Exclusive store is the latest in a line of stores the e-commerce giant has opened within the standard Amazon marketplace. Over the last few years, Amazon has opened an auto store, grocery store and even a marketplace for art where people can purchase professional pieces.

Last year, the company launched an Essentials brand of products created by Amazon that had diapers and wipes. Currently, the diapers have been taken out of the store so that the company can work on improvements.

All of the products sold through Exclusives can’t sell through any other third-party retailers or stores. However, the brands can sell through their own websites or stores in addition to Amazon. Amazon is warehousing some of the products sold through Exclusives, making those eligible for two-day shipping through the Amazon Prime membership program.

“We will add many more up-and-coming products and brands in the coming months,” a company spokesman said. “The new store is a great showcase for small-business brands that have innovative products, and a fun destination for early-adopter customers looking to browse and purchase the latest items.”

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Facebook

Leave a Reply

Your email address will not be published.

Recent Posts

Broadcom bought VMware to Expand Its Footprint in Software

Broadcom bought VMware to Expand Its Footprint in Software

After the deal is finalized, VMware shareholders will elect to receive either $142.50 in cash or 0.252 Broadcom stock for each VMware share. Under the deal, Broadcom will also take
5 hours ago
Epic Games CEO Tim Sweeney Condemns App Store

Epic Games CEO Tim Sweeney Condemns App Store

Sweeney adds, “The problem here is a classic monopoly tie. You start with hardware. Apple makes smartphones and they profit from their smartphones — and they deserve to. But th
9 hours ago
An Unexpected Bolt: Fintech Unicorn Bolt Issues Lay off Notice

An Unexpected Bolt: Fintech Unicorn Bolt Issues Lay off Notice

The New York Post reported that the Bolt layoff will see restructuring across US, Canada and Europe. They expect that roughly one-third of the entire workforce will be impacted by
9 hours ago
Beeple Getting Hacked Resulted in His Followers Losing Over $438,000 in Crypto

Beeple Getting Hacked Resulted in His Followers Losing Over $438,000 in Crypto

Two tweets were posted using NFT artist Beeple’s account. The first one promoted an exclusive collection with Louis Vuitton. The second tweet announced that Beeple would soon rel
1 day ago
Microsoft Selling Metaverse to Kawasaki: It’s A Whole New World

Microsoft Selling Metaverse to Kawasaki: It’s A Whole New World

Microsoft’s corporate vice president of mixed reality, Jessica Hawk, recently told CNBC that the metaverse will change how people function across a variety of devices and platfor
1 day ago
Cryptocurrency Market Updates: Bitcoin Could Hit $500,000 Per Coin

Cryptocurrency Market Updates: Bitcoin Could Hit $500,000 Per Coin

On March 15, Novogratz went so far as to predict that the Bitcoin future price will reach half a million dollars per coin by 2027. He made this statement at the Bitcoin 2022 confer
2 days ago