- Daily Zen
Ever thought about selfies on shoes? Well, Adidas is introducing a new twist into the shoe industry with the announcement of a new line of customizable shoes that can feature one of your Instagram photo.
Of course, the images don’t necessarily have to be about selfies. It is possible to customize your shoes in a way that they show off your favourite picture or a cool pattern you found somewhere that you absolutely love.
The shoes in question are the ZX Flux model shoes, wherein the chosen Instagram photo will be printed on. This is arguably the most popular model shoe from the Adidas this year. Their prints and colour ways have been a huge hit in the sneaker community. Adidas will make this possible through a Photo Print app, to be launched in August and the app will be available on both iPhone and Android. Like the Nike iD platform, ‘mi adidas’ offer consumers a variety of customization options like colour and material choices for many of the brand’s classic shoes. The digital photo prints are all new though.
It’s still unclear just how much the customized ZX Flux shoes might cost. A regular ZX Flux sneaker, however, is said to be around $85 or $90, but there’s no word as to whether the customization of the shoes will increase the price as well.
Apart from that announcement, Adidas hasn’t offered up any more news on that, so there are no technical details for how the app itself might work, which includes the entire shoe-buying process to the printing of the image. We can only presume that the app will allow buyers to order the shoes online for shipping, and if the process is anything like Adidas’ present “mi adidas” setup wherein shoppers are allowed to customize their shoes colours to whatever they want them, then the company would take roughly around 3-4 weeks to make and deliver the custom Instagram-themed shoes.
More information is expected to be revealed sometime before its official launch three months from now. The shoe maker only posted a brief teaser of the upcoming Adidas app on Instagram with a whole bunch of pictures showing the outcome of the app, and while certain pictures are a tad too loud in design, there are some others that look like they could be sold in stores.
Considering how far and wide sneaker lovers’ tastes can vary the Instagram prints on Adidas’ new kicks will likely click with consumers, according to some observers.
Reports state that the new Adidas app for the ZX Flux model will very likely make some extraordinary shoe designs. Perhaps the custom made shoes could be game changing for Adidas as everybody can wear the same shoes, but with different styles making the shoes totally unique to the user.