Ad Campaign Says Chipotle Misled Customers

CHIPOTLE

A new, controversial ad campaign hit the press which features a flexing, overweight male with a message that says eating two ‘all natural’ Chipotle burritos a week could make you gain 40 pounds in a year.

Chipotle Mexican Grill Inc, known for its indulgent burritos is at the center of controversy yet again. The restaurant claims of being GMO-free, antibiotic-free and generally a healthier option compared to other casual restaurants.

A new, controversial ad campaign hit the press which features a flexing, overweight male with a message that says eating two ‘all natural’ Chipotle burritos a week could make you gain 40 pounds in a year. The aggressive ad campaign clearly mocks the notion that eating at Chipotle is a healthy life choice.

The campaign launched in a full-page ad in The Post Thursday includes a Web site, known as Chubbychipotle.com.

It was being speculated that rivals like McDonald’s or Wendy’s might be behind it, but the Center for Consumer Freedom (CCF) who claimed responsibility said there is no single company or industry paying for the campaign. CCF is a non-profit organization which lobbies on behalf of the food companies.

Earlier in April, Chipotle announced that it had removed genetically modified organisms, or GMOs, from its food. However, it was pointed out that the restaurant’s announcement was simply to highlight its switch to non-GMO corn and soybean oil. Chipotle dishes are loaded with cheese, sour cream and cheese ingredients sourced from dairy farms that also utilize GMO feed. The restaurant still serves meat from animals raised on GMO feed and its beverages contain a sweetener made with genetically modified corn.

According to Chipotle’s website, most Chipotle burritos with protein, rice, beans, cheese, and guacamole are about 1,000 calories that it is about half of the recommended daily calorie intake for an adult. However, public health experts have warned that they exceed daily recommended allowances for calories, sodium and saturated fat.

The company said it differs from other chains because diners choose what goes into each Chipotle meal.

 Chipotle came under fire for reversing its decision on antibiotics use in livestock. The Chubby Chipotle site goes beyond the misleading marketing claims and takes aim at Chipotle’s commitment to antibiotic-free meat, saying it’s unhealthy for animals because these medicines are used to treat sick animals. And recently Chipotle cited tight supplies for its decision to allow a UK-based pork supplier to use antibiotics to treat animal illness only when necessary.

Chipotle spokesman Chris Arnold called the ad campaign a premeditated effort to malign the company. He said that Chipotle has always been transparent about GMOs in beverages and called the lawsuit that was filed on behalf of all California consumers as meritless and filled with inaccuracies.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Leave a Reply

Your email address will not be published.

Recent Posts

Broadcom bought VMware to Expand Its Footprint in Software

Broadcom bought VMware to Expand Its Footprint in Software

After the deal is finalized, VMware shareholders will elect to receive either $142.50 in cash or 0.252 Broadcom stock for each VMware share. Under the deal, Broadcom will also take
20 hours ago
Epic Games CEO Tim Sweeney Condemns App Store

Epic Games CEO Tim Sweeney Condemns App Store

Sweeney adds, “The problem here is a classic monopoly tie. You start with hardware. Apple makes smartphones and they profit from their smartphones — and they deserve to. But th
24 hours ago
An Unexpected Bolt: Fintech Unicorn Bolt Issues Lay off Notice

An Unexpected Bolt: Fintech Unicorn Bolt Issues Lay off Notice

The New York Post reported that the Bolt layoff will see restructuring across US, Canada and Europe. They expect that roughly one-third of the entire workforce will be impacted by
24 hours ago
Beeple Getting Hacked Resulted in His Followers Losing Over $438,000 in Crypto

Beeple Getting Hacked Resulted in His Followers Losing Over $438,000 in Crypto

Two tweets were posted using NFT artist Beeple’s account. The first one promoted an exclusive collection with Louis Vuitton. The second tweet announced that Beeple would soon rel
2 days ago
Microsoft Selling Metaverse to Kawasaki: It’s A Whole New World

Microsoft Selling Metaverse to Kawasaki: It’s A Whole New World

Microsoft’s corporate vice president of mixed reality, Jessica Hawk, recently told CNBC that the metaverse will change how people function across a variety of devices and platfor
2 days ago
Cryptocurrency Market Updates: Bitcoin Could Hit $500,000 Per Coin

Cryptocurrency Market Updates: Bitcoin Could Hit $500,000 Per Coin

On March 15, Novogratz went so far as to predict that the Bitcoin future price will reach half a million dollars per coin by 2027. He made this statement at the Bitcoin 2022 confer
3 days ago