Music mogul 50 Cent and Santa Clara chipmaker Intel have announced collaboration for the development biometric headphones that incorporate wearable technology and fitness tracking.
With the company SMS Audio, an audio headphone and accessories brand backed by Curtis Jackson, more commonly known as the rapper 50 Cent, Intel will produce a new line of headphones that can also be used as heart rate monitors.
The main focus of the Intel-50 Cent partnership would be on the SMS Audio BioSport In-Ear Headphones which will be bringing smart exercise options to different kinds of athletes.
The BioSport earbuds will feature a combination of fitness and modern technology, utilizing the latest in biometric technology to monitor fitness with high quality audio capabilities and style.
The water resistant BioSport In-Ear Headphones use optical sensors to take the wearers pulse straight from the ear and send it to the heart rate monitor located in the device, without having the need to wear a wrist or chest heart-rate monitor, a fairly accurate way of measurement. Data can be imported to the wearer’s smartphone through the popular RunKeeper app which helps runners track their progress, schedules and routes as well as training and race times.
"The wearable technology collaboration between SMS Audio and Intel elevates our capability to bring smart exercise to consumers," said SMS Audio President Brian Nohe. "With the introduction of the SMS Audio BioSport In-Ear Headphones powered by Intel, we're now the first to provide this level of integrated, seamless and helpful biometric information to inspire customers to advance their fitness experiences."
Intel corporate vice president and New Devices Group general manager Michael Bell said in a press release that the company wants to focus on strong innovation in the technology division by integrating with stylish brands such as SMS Audio that matches their company’s design and technology expertise.
"With SMS Audio, we will bring smart headphones to market that eliminate the inconvenience of add-on devices with an integrated, one-device fitness accessory offering high-end style and premier sound quality for an exceptional fitness experience. This is a prime example of Intel driving innovation in wearable devices while being a forerunner in merging lifestyle and technology," Bell said.
The BioSport earbuds will use an audio jack that harvests energy, which expels the need for batteries and chargers. It will use a patented design and will also feature high-quality sound so that wearers can enjoy their music while working out.
While the BioSport earbuds price has not been announced yet, reports state the product will be priced below $150 and will be best suited for people who work out regularly and professional athletes. It is expected to be released through the SMS Audio website by the last quarter of this year.