4 Consumer Trends to Watch in 2012

Consumer Trends

Consumer Trends

With the new year just over a week away, it’s time for industry leaders to think about how to make 2012 better than 2011. One of the ways for industry leaders to do that is to take a look at what’s poised to be big in the new year, and to point the company in that direction. A new year comes with new ideas, new innovations, and new consumer trends. Here are four that industry leaders need to pay attention to in 2012:

Consumer Trend #1 – Going Green

Industry leaders can say what they want about environmentalism and going green, but they also should care about their customers say about those things, because green initiatives are going to be a big trend in 2012. Industry leaders like Dell, Nike, and Garnier are already banking on this trend by taking back old product and recycling them appropriately. Another way industry leaders can go green is through a new idea called “recommerce.” This is where companies give consumers the opportunity to resell or to trade in their past purchases. It’s a lot better than having those products end up in landfills.

Consumer Trend #2 – Brand Expsosure

This is not the same as brand awareness, but this is a consumer trends that involves revealing the human side of the brand or company. If corporations are people, according to the U.S Supreme Court, then corporations ought to act like it. Turns out in 2012, consumers prefer that brands and industry leaders showcase their human side, expose their flaws, and embrace those things as positives instead of negatives. Sounds daunting, but it’s the way that consumer perception is going.

Consumer Trend #3- Technology

This one should be obvious for industry leaders, since technology has been trending for sometime. So, what about technology will be big in 2012? Think mobile, whether it’s mobile marketing, mobile payments, mobile devices, even mobile sharing. If you’re company doesn’t adapt to the growing consumer trend of mobile, you’re going to be left behind. Consumers are on their smartphones and tablets, and it’s projected that 57 percent of professionals will be using a smartphone or a tablet as their primary computing device. Are you going to be there with them?

Consumer Trend #4 -The New Consumer

The new consumer!?! Don’t all consumers just fit into demographics and marketing and what not? Well, yes, but today’s 20-somethings are not the 20-somethings of 30 years ago. And the world is not what it was 30 years ago. If you’re trying to cater to the 20-somethings from the 80s, then you’re simply doing it wrong. First, the 20-somethings of 2012 will like brands that push boundaries and experiment with ideas. Same old, same old won’t work for them. Second, consider the “citysumer”, as it’s called. The majority of consumers today live in cities, and tend to be lower-income. What was considered a market to run from 30 years ago is the gold mine of 2012.

A new year is coming, and industry leaders and companies can make New Year’s resolutions too. One of them ought to be nabbing the 2012 consumer, and catering to what they want and need in the 21st century. Simply setting some new sales goals may not be enough, as it might take new corporate strategies to bank on these 2012 consumer trends.

Photo Source: http://theawesomeblog.net

Avatar
Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Hyundai commits $7.4 billion in US investment by 2025

Hyundai commits $7.4 billion in US investment by 2025

South Korea’s Hyundai Motor Co., announced on Thursday it will soon start manufacturing electric vehicles in the United States. The automaker plans to produce EVs, upgrade produc
7 hours ago
US inflation report of 4.2 percent raises concerns

US inflation report of 4.2 percent raises concerns

The US reported the highest inflation recorded in the last dozen years at 4.2 percent in April, riding on government stimulus packages, improved energy prices, better spending and
10 hours ago
Aon – Willis asset disposal aims to ease approval of $30 billion merger

Aon – Willis asset disposal aims to ease approval of $30 billion merger

Aon Plc and Willis Towers Watson have agreed to sell $3.6 billion worth of assets to rival Arthur J. Gallagher & Co. in a bid to appease European competition regulators over th
1 day ago
Roblox declares Q1, reports $387 million revenue as bookings increase

Roblox declares Q1, reports $387 million revenue as bookings increase

Roblox, the hugely popular online gaming platform, reported its first-quarter earnings after becoming a listed company. Its revenue more than doubled as the videogame company benef
2 days ago
Weak US job report results in volatile market

Weak US job report results in volatile market

A weak job report resulted in a record close on Friday for the US stocks. The US labor department’s monthly non-farm payrolls report revealed employers hired 266,000 new workers
3 days ago
Star and Blackstone launch bids to buyout Australia’s Crown Resorts

Star and Blackstone launch bids to buyout Australia’s Crown Resorts

A bidding war has broken out between Australian casino company Star Entertainment Group and US private equity investor Blackstone Group over Crown Resorts, Australia’s bigges
3 days ago