Brainchild of Grace Choi, a Harvard Business School alumni, Mink is a 3D printer that lets you print any color – from a website, a YouTube video, or a snap and transform it into any kind of desired makeup by printing it. The idea is set to disrupt the $55 million makeup industry which runs on premium prices that millions of customers pay every day.
Mink is expected to don a price tag of $300, with much cheaper pigments and substrates that come with it. According to Grace Choi at the TechCrunch Disrupt “The makeup industry makes a whole lot of money on a whole lot of bulls—. They do this by charging a huge premium on one thing that technology provides for free, and that one thing is color.”
The mini 3D printer Mink will allow users to print any color from the unlimited color palette that various sources from around the digital world would provide using an FDA-approved ink. Choi says that “The inkjet handles the pigment, and the same raw material substrates can create any type of makeup, from powders to cream to lipstick.” Retailers like Wal-Mart and other drug stores have limited colors to offer. However, by pulling the hex code of any color that is found on websites like Pinterest and makeup tutorials on YouTube users will have unlimited colors and bases at their disposal. Choi says “We’re going to live in a world where you can take a picture of your friend’s lipstick and print it out”.
During a live demonstration at TechCrunch Disrupt, showed how simple the process was. It takes less than a minute – 40 seconds to be precise, to print an eye shadow. Once the users have pulled the hex color code, they can plug it into either Photoshop or Paint and hit the print button.Currently Mink can print powder-based makeup, Choi is planning to expand it to print lip gloss and cream.
Mink’s target audience is 13 to 21 year old young girls, who might find it a little difficult to buy cosmetics that come at a hefty price. The 3D make up printer will retail for less than $200 when it will be launched later this year!