- Daily Zen
Find lessons from Jeff Bezos to understand leadership and business.
Jeff Bezos is an American entrepreneur with so much experience in leadership and business. We can learn a lot from the New Mexico-born billionaire who owns Amazon, Blue Origin, and Washington Post. Bezos goes out of the common shapes and boxes, and he creates the universe for himself. In this universe, we can learn valuable lessons about leadership and success.
Let’s see what makes Jeff Bezos one of the most successful leaders today.
Even when a customer pays a small amount of money for some product, and she is not satisfied with it, you should offer a refund and keep good habits when it comes to customer care responses.
This kind of decision is visible in one situation when a customer rented the Casablanca movie. The quality of the video was bad and the customer contacted the customer care of Amazon.
The immediate apology and the refund were offered as part of the customer care action. This shows the ability of Amazon to show empathy and offer the immediate resolution of the problem.
Jeff Bezos’ workers usually say that his employees should worry about their job every single day. And not because of the competition, but because of the customers. The company cares about the customers every single moment by providing them with the best possible experience.
There were many turbulences in Amazon’s working procedures, and all of these turbulences were only short-time stories that affected the company in a small amount. What counts is what stays there for a long time. And Jeff Bezos knows the value of his company.
In one message to the shareholder of the company, he talks about the dedication to the long-term vision. The only way to meet these criteria is to satisfy the customers’ wishes and expectations.
Only when you delight customers on all levels can you make a bigger business success.
When a customer is satisfied, they will come back and secure the overall business procedure that will be successful. It is possible to keep the long-term vision when you have the right plan.
This plan must be based on a realistic basis and it should not exceed the real possibilities.
No matter where you are or what audience is in front of you, there is always room for some promotion. Bezos applies this rule on most occasions, and he gives free promotions to the companies he is leading.
This type of approach to the audience seems to be very effective because you can use the power of your name to promote the company you are representing.
Business leaders are always ready to take the responsibility behind the words, and the promotion of the company is usually the best way to share some new ideas or spread the word about a new project.
In these situations, you can promote a new activity or you can strengthen the relationship with your customers. It is always good to promote something you believe in and when you have time to do it, you should not miss the opportunity.
Good leaders will emphasize the engagement they have with the customers and this should be the top priority for the company.
Jeff Bezos and other entrepreneurs of his kind will always set the new heights in business that must be reached by other business people. Bezos will continue to be one of the most successful businessmen in the world, and we can always learn something new from his business approach.