Consumers are more likely to purchase products that make them feel good about the fact that they are making a difference in the world. Retail labels across America’s are designed to appeal consumer’s preferences and values, be it ‘gluten-free’, ‘fair-trade’, ‘locally sourced’ or ‘organically certified’ or ‘made in America’. Not long from now, shoppers will [...]
Packaging is the primary means of communication brands use to create an identity and demonstrate their philosophy. It’s important for businesses to understand that the brand is fitting their target consumer sectors as well as the cultures it operates in. However, marketers see packaging more of a cost than an investment to remain competitive. Hence, [...]
3D Systems (DDD) announced a partnership with The Hershey Company last Thursday, in order to collaborate on creating a 3-D food printer that will be able to produce printed edible chocolates and other products.
As expected, the US State Department has set things straight by directing the non-profit group Defense Distributed to remove all content related to the printing of handguns using 3-Dimensional printers from its website. Defense Distributed is the brain-child of Cody Wilson, an anarchist, who has been outspoken on 3D-gun printing ever since the recent gun-shooting sprees at schools that led to the death of several innocent students and teachers.
Is the centuries-old publishing business going to disappear for good? Probably not… But the latest survey shows that certainly a new era of e-book dominance has begun. And all this is because of fascination with digital tablets which are a main driver of a fundamental change in how Americans and also other nations read books. According to a survey conducted by the Pew Research Center, e-book reading is growing at unexpectedly fast rate.
Emerald green is to dominate 2013 as Pantone LLC has chosen it to be the color of the coming year. To be exact, PANTONE® 17-5641 Emerald has been chosen to be the color of the year for 2013 by the worldwide guru on color for a wide range of industries.
After about 244 years, the Encyclopaedia Britannica Inc., a company based in Chicago, is departing from print. Encyclopaedia Britannica Inc. said that it will stop publishing print editions of its flagship encyclopedia for the first time ever since the sets were originally published in 1768, more than 200 years ago.