Food Packaging News
Cost of Robinson Fruit Shoot Recall raises up to £25m
Robinsons Fruit Shoot from Britvic is an immensely popular brand among the parents and is worth nearly £96m for a year. The Fruit Shoot Hydro another own brand of the Britvic was launched only last year with a quality marketing campaign that cost the company as much as £2.5m. Last week reports from Britvic suggested that the recall of the brands was only a precautionary measure and would not hurt them too much.
Wal-Mart Launches it’s ‘Great for You’ Label for Healthy Foods
The green and white seal, which shows the stylized outline of a human figure with its arms spread toward the sky, is the icon for ‘Great for You’ label. If you cannot figure out which foods at Wal-Mart are healthy for you, Wal-Mart, the world’s largest retailer, will make it obvious by placing its new ‘Great for You’ label right on the package.
